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Director of Paid Marketing Programs Job Description
The Director of Paid Marketing Programs is a senior leader responsible for developing and managing paid advertising strategies to maximize budget effectiveness and ROI.
This Director of Paid Marketing Programs job description template can assist you in attracting experienced professionals who can lead your paid marketing efforts. Tailor it to your organization’s specific objectives.
Director of Paid Marketing Programs Responsibilities Include:
- Develop and implement paid marketing strategies to drive traffic and conversions
- Manage a team of marketing specialists to execute campaigns
- Analyze campaign performance and make data-driven decisions
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Job Brief
We are looking for a strategic and results-oriented Director of Paid Marketing Programs to join our marketing leadership team. In this role, you will oversee all aspects of paid marketing initiatives, from campaign strategy to execution and performance analysis.
You will work closely with cross-functional teams to align paid strategies with broader marketing goals, optimizing campaigns to maximize ROI. Strong analytical skills and experience in managing ad budgets are critical for success in this position.
If you have a passion for driving paid marketing success and have a proven track record in this area, we encourage you to apply. Join us to lead our paid marketing strategies!
Responsibilities
- Develop and implement paid marketing strategies to drive traffic and conversions
- Manage a team of marketing specialists to execute campaigns
- Analyze campaign performance and make data-driven decisions
- Collaborate with other departments to align marketing efforts with overall business goals
- Stay up-to-date on industry trends and best practices
- Monitor and optimize campaign budgets
- Report on key metrics and performance indicators
- Identify opportunities for growth and expansion
- Build relationships with key stakeholders
- Lead and inspire team members to achieve their full potential
Requirement
- Bachelor's degree in Marketing or related field
- Minimum of 5 years experience in paid marketing
- Proven track record of developing successful marketing campaigns
- Strong analytical skills
- Excellent communication and leadership abilities
- Experience managing a team
- Proficiency in Google Analytics, AdWords, and other marketing tools
- Ability to work in a fast-paced environment
- Creative problem-solving skills
- Knowledge of SEO best practices
Skills
- Strategic planning
- Campaign management
- Data analysis
- Team leadership
- Communication skills
- Digital marketing tools
- SEO knowledge
- Problem-solving
- Adaptability
- Stakeholder management