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Products
INSTANT JOB AD
Hire INSTANTLY with AI and get highly relevant candidates in 72 hours
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
Director of Paid Marketing Programs Job Description
The Director of Paid Marketing Programs is a senior leader responsible for developing and managing paid advertising strategies to maximize budget effectiveness and ROI.
This Director of Paid Marketing Programs job description template can assist you in attracting experienced professionals who can lead your paid marketing efforts. Tailor it to your organization’s specific objectives.
Director of Paid Marketing Programs Responsibilities Include:
- Develop and implement paid marketing strategies to drive customer acquisition and retention
- Manage the budget and ROI of all paid marketing programs
- Collaborate with cross-functional teams to optimize marketing campaigns
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Job Brief
We are looking for a strategic and results-oriented Director of Paid Marketing Programs to join our marketing leadership team. In this role, you will oversee all aspects of paid marketing initiatives, from campaign strategy to execution and performance analysis.
You will work closely with cross-functional teams to align paid strategies with broader marketing goals, optimizing campaigns to maximize ROI. Strong analytical skills and experience in managing ad budgets are critical for success in this position.
If you have a passion for driving paid marketing success and have a proven track record in this area, we encourage you to apply. Join us to lead our paid marketing strategies!
Responsibilities
- Develop and implement paid marketing strategies to drive customer acquisition and retention
- Manage the budget and ROI of all paid marketing programs
- Collaborate with cross-functional teams to optimize marketing campaigns
- Analyze data and performance metrics to make data-driven decisions
- Stay up-to-date on industry trends and best practices
- Lead and mentor a team of marketing professionals
- Work closely with external agencies and vendors
- Identify new opportunities for growth and expansion
- Report on key metrics and performance to senior management
- Maintain a strong brand presence across all paid channels
Requirement
- Bachelor's degree in Marketing or related field
- Minimum of 5 years experience in paid marketing
- Proven track record of managing successful marketing campaigns
- Strong analytical skills
- Excellent communication and leadership abilities
- Experience in budget management
- Familiarity with digital marketing tools and platforms
- Ability to work in a fast-paced environment
- Experience in team management
- Knowledge of SEO and SEM best practices
Skills
- Paid marketing
- Digital advertising
- Data analysis
- Budget management
- Team leadership
- SEO and SEM
- Marketing automation
- Content marketing
- Social media marketing
- Email marketing