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INSTANT JOB AD
Hire INSTANTLY with AI and get highly relevant candidates in 72 hours
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
Director of Paid Marketing Programs Job Description
The Director of Paid Marketing Programs is a senior leader responsible for developing and managing paid advertising strategies to maximize budget effectiveness and ROI.
This Director of Paid Marketing Programs job description template can assist you in attracting experienced professionals who can lead your paid marketing efforts. Tailor it to your organization’s specific objectives.
Director of Paid Marketing Programs Responsibilities Include:
- Develop and implement paid marketing strategies
- Manage and optimize paid campaigns across various channels
- Analyze performance data and make data-driven decisions
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Job Brief
We are looking for a strategic and results-oriented Director of Paid Marketing Programs to join our marketing leadership team. In this role, you will oversee all aspects of paid marketing initiatives, from campaign strategy to execution and performance analysis.
You will work closely with cross-functional teams to align paid strategies with broader marketing goals, optimizing campaigns to maximize ROI. Strong analytical skills and experience in managing ad budgets are critical for success in this position.
If you have a passion for driving paid marketing success and have a proven track record in this area, we encourage you to apply. Join us to lead our paid marketing strategies!
Responsibilities
- Develop and implement paid marketing strategies
- Manage and optimize paid campaigns across various channels
- Analyze performance data and make data-driven decisions
- Collaborate with cross-functional teams to achieve marketing goals
- Monitor industry trends and adapt strategies accordingly
- Track and report on key performance indicators
- Manage relationships with external partners and vendors
- Stay up-to-date on digital marketing best practices
- Lead a team of marketing professionals
- Contribute to overall marketing strategy
Requirement
- Bachelor's degree in Marketing or related field
- Minimum of 5 years experience in paid marketing
- Proven track record of successful campaign management
- Strong analytical and problem-solving skills
- Excellent communication and leadership abilities
- Experience with Google Ads and Facebook Ads platforms
- Ability to manage budgets and optimize ROI
- Knowledge of SEO and SEM best practices
- Detail-oriented with a focus on performance metrics
- Ability to work in a fast-paced environment
Skills
- Paid marketing
- Campaign management
- Analytics
- Communication
- Leadership
- Google Ads
- Facebook Ads
- Budget management
- SEO
- SEM