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Resources
Products
AI JOB AD
Create compelling job ads in seconds with AI-powered assistance.
AI JOB FOLDER
Automate your candidate screening and folder management.
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
AJOBTHING CARE
Get dedicated after-sales support, hiring guidance, and personalized assistance to ensure your recruitment success.
PARTNERSHIP
Collaborate with us to achieve mutual success and reach a wider audience.
Director of Paid Marketing Programs Job Description
The Director of Paid Marketing Programs is a senior leader responsible for developing and managing paid advertising strategies to maximize budget effectiveness and ROI.
This Director of Paid Marketing Programs job description template can assist you in attracting experienced professionals who can lead your paid marketing efforts. Tailor it to your organization’s specific objectives.
Director of Paid Marketing Programs Responsibilities Include:
- Develop and implement paid marketing strategies to drive customer acquisition and retention
- Manage and optimize paid marketing campaigns to meet KPIs
- Collaborate with cross-functional teams to align marketing efforts with overall business goals
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- Quality Candidates
- Integrated AI
Job Brief
We are looking for a strategic and results-oriented Director of Paid Marketing Programs to join our marketing leadership team. In this role, you will oversee all aspects of paid marketing initiatives, from campaign strategy to execution and performance analysis.
You will work closely with cross-functional teams to align paid strategies with broader marketing goals, optimizing campaigns to maximize ROI. Strong analytical skills and experience in managing ad budgets are critical for success in this position.
If you have a passion for driving paid marketing success and have a proven track record in this area, we encourage you to apply. Join us to lead our paid marketing strategies!
Responsibilities
- Develop and implement paid marketing strategies to drive customer acquisition and retention
- Manage and optimize paid marketing campaigns to meet KPIs
- Collaborate with cross-functional teams to align marketing efforts with overall business goals
- Analyze data and provide insights to inform marketing decisions
- Lead and mentor a team of marketing professionals
- Stay current on industry trends and best practices in paid marketing
- Monitor and report on campaign performance and ROI
- Manage relationships with external marketing partners and agencies
- Identify opportunities for innovation and growth in paid marketing
- Ensure compliance with regulations and best practices in marketing
Requirement
- Bachelor's degree in Marketing or related field
- Minimum 5 years of experience in paid marketing
- Proven track record of success in managing large marketing budgets
- Strong analytical skills
- Excellent communication and leadership abilities
- Experience with digital marketing platforms such as Google Ads and Facebook Ads
- Ability to think creatively and strategically
- Detail-oriented and organized
- Knowledge of current marketing trends and best practices
- Ability to multitask and prioritize
Skills
- Strategic planning
- Budget management
- Data analysis
- Team leadership
- Communication skills
- Digital marketing
- Creative thinking
- Organizational skills
- Market research
- Campaign optimization