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Resources
Products
AI JOB AD
Create compelling job ads in seconds with AI-powered assistance.
AI JOB FOLDER
Automate your candidate screening and folder management.
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
AJOBTHING CARE
Get dedicated after-sales support, hiring guidance, and personalized assistance to ensure your recruitment success.
PARTNERSHIP
Collaborate with us to achieve mutual success and reach a wider audience.
Director of Paid Marketing Programs Job Description
The Director of Paid Marketing Programs is a senior leader responsible for developing and managing paid advertising strategies to maximize budget effectiveness and ROI.
This Director of Paid Marketing Programs job description template can assist you in attracting experienced professionals who can lead your paid marketing efforts. Tailor it to your organization’s specific objectives.
Director of Paid Marketing Programs Responsibilities Include:
- Develop and execute paid marketing strategies to drive customer acquisition and retention
- Manage and optimize paid marketing campaigns across various platforms
- Analyze campaign performance and provide recommendations for improvement
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Job Brief
We are looking for a strategic and results-oriented Director of Paid Marketing Programs to join our marketing leadership team. In this role, you will oversee all aspects of paid marketing initiatives, from campaign strategy to execution and performance analysis.
You will work closely with cross-functional teams to align paid strategies with broader marketing goals, optimizing campaigns to maximize ROI. Strong analytical skills and experience in managing ad budgets are critical for success in this position.
If you have a passion for driving paid marketing success and have a proven track record in this area, we encourage you to apply. Join us to lead our paid marketing strategies!
Responsibilities
- Develop and execute paid marketing strategies to drive customer acquisition and retention
- Manage and optimize paid marketing campaigns across various platforms
- Analyze campaign performance and provide recommendations for improvement
- Collaborate with cross-functional teams to align marketing strategies with business goals
- Stay up-to-date on industry trends and best practices in paid marketing
- Monitor and report on key performance metrics to track campaign success
- Manage relationships with external partners and agencies
- Lead a team of marketing professionals to execute paid marketing initiatives
- Develop testing plans to optimize campaign performance
- Provide strategic guidance on paid marketing initiatives
Requirement
- Bachelor's degree in Marketing or related field
- Minimum of 5 years of experience in paid marketing
- Proven track record of managing successful paid marketing campaigns
- Strong analytical skills and attention to detail
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced environment
- Experience with Google Ads, Facebook Ads, and other paid marketing platforms
- Knowledge of SEO and SEM best practices
- Ability to manage a budget and optimize campaign performance
- Experience with A/B testing and performance measurement
Skills
- Paid marketing
- Strategic planning
- Campaign management
- Budget management
- Data analysis
- Team leadership
- SEO/SEM
- Communication skills
- Attention to detail
- Problem-solving