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Director of Paid Marketing Programs Job Description
The Director of Paid Marketing Programs is a senior leader responsible for developing and managing paid advertising strategies to maximize budget effectiveness and ROI.
This Director of Paid Marketing Programs job description template can assist you in attracting experienced professionals who can lead your paid marketing efforts. Tailor it to your organization’s specific objectives.
Director of Paid Marketing Programs Responsibilities Include:
- Develop and implement paid marketing strategies to drive customer acquisition
- Optimize campaigns for maximum ROI
- Analyze campaign performance and make data-driven decisions
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Job Brief
We are looking for a strategic and results-oriented Director of Paid Marketing Programs to join our marketing leadership team. In this role, you will oversee all aspects of paid marketing initiatives, from campaign strategy to execution and performance analysis.
You will work closely with cross-functional teams to align paid strategies with broader marketing goals, optimizing campaigns to maximize ROI. Strong analytical skills and experience in managing ad budgets are critical for success in this position.
If you have a passion for driving paid marketing success and have a proven track record in this area, we encourage you to apply. Join us to lead our paid marketing strategies!
Responsibilities
- Develop and implement paid marketing strategies to drive customer acquisition
- Optimize campaigns for maximum ROI
- Analyze campaign performance and make data-driven decisions
- Manage a team of marketing professionals
- Collaborate with other departments to ensure cohesive marketing efforts
- Stay up-to-date on industry trends and best practices
- Create detailed reports on campaign performance
- Monitor and adjust budgets as needed
- Identify opportunities for growth and expansion
- Drive innovation in marketing tactics
Requirement
- Minimum 5 years of experience in paid marketing programs
- Proven track record of driving successful campaigns
- Strong analytical skills
- Excellent communication and presentation abilities
- Ability to manage budgets and meet deadlines
- Experience with Google Ads, Facebook Ads, and other paid marketing platforms
- Bachelor's degree in Marketing or related field
- Knowledge of SEO and SEM best practices
- Familiarity with data analytics tools
- Team management experience
Skills
- Google Ads proficiency
- Facebook Ads expertise
- SEO knowledge
- SEM skills
- Data analytics experience
- Budget management
- Team leadership
- Communication skills
- Presentation abilities
- Strategic thinking