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Products
INSTANT JOB AD
Hire INSTANTLY with AI and get highly relevant candidates in 72 hours
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
Director of Paid Marketing Programs Job Description
The Director of Paid Marketing Programs is a senior leader responsible for developing and managing paid advertising strategies to maximize budget effectiveness and ROI.
This Director of Paid Marketing Programs job description template can assist you in attracting experienced professionals who can lead your paid marketing efforts. Tailor it to your organization’s specific objectives.
Director of Paid Marketing Programs Responsibilities Include:
- Develop and implement paid marketing strategies
- Manage a team of marketing professionals
- Analyze campaign performance and optimize for results
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Job Brief
We are looking for a strategic and results-oriented Director of Paid Marketing Programs to join our marketing leadership team. In this role, you will oversee all aspects of paid marketing initiatives, from campaign strategy to execution and performance analysis.
You will work closely with cross-functional teams to align paid strategies with broader marketing goals, optimizing campaigns to maximize ROI. Strong analytical skills and experience in managing ad budgets are critical for success in this position.
If you have a passion for driving paid marketing success and have a proven track record in this area, we encourage you to apply. Join us to lead our paid marketing strategies!
Responsibilities
- Develop and implement paid marketing strategies
- Manage a team of marketing professionals
- Analyze campaign performance and optimize for results
- Collaborate with cross-functional teams to achieve company goals
- Track and report on key metrics
- Stay up-to-date on industry trends and best practices
- Manage budget allocation for paid marketing programs
- Identify opportunities for growth and expansion
- Lead brainstorming sessions for new campaign ideas
- Stay current on changes in search engine algorithms
Requirement
- Minimum of 5 years experience in digital marketing
- Proven track record of success in paid marketing campaigns
- Strong analytical skills
- Excellent communication and leadership abilities
- Ability to work in a fast-paced environment
- Experience with budget management
- Knowledge of SEO and SEM best practices
- Familiarity with social media advertising platforms
- Bachelor's degree in Marketing or related field
- Proficiency in Google Analytics and AdWords
Skills
- SEO
- SEM
- Social Media Advertising
- Budget Management
- Leadership
- Analytical Skills
- Communication
- Google Analytics
- Google AdWords
- Strategic Thinking