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Resources
Products
AI JOB AD
Create compelling job ads in seconds with AI-powered assistance.
AI JOB FOLDER
Automate your candidate screening and folder management.
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
AJOBTHING CARE
Get dedicated after-sales support, hiring guidance, and personalized assistance to ensure your recruitment success.
PARTNERSHIP
Collaborate with us to achieve mutual success and reach a wider audience.
Product Marketing Manager Job Description
A Product Marketing Manager is responsible for developing marketing strategies for a product line. They analyze market trends, customer needs, and competitive positioning.
Use this Product Marketing Manager job description template to attract experienced professionals who can effectively manage your product marketing strategies. Tailor it based on your organization’s needs.
Product Marketing Manager Responsibilities Include:
- Develop and execute product marketing plans
- Conduct market research to identify target audiences and trends
- Collaborate with sales and product teams to develop product messaging
Hiring an Assistant Manager?
- Hire FAST in 72 Hours
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- Integrated AI
Job Brief
We are looking for a strategic Product Marketing Manager to join our team. In this role, you will develop and implement marketing strategies that drive product awareness and revenue growth.
You will collaborate with cross-functional teams to align product positioning, messaging, and promotional efforts. A deep understanding of market dynamics and strong leadership skills are essential for success in this position.
If you are passionate about driving product success and have a track record of effective marketing strategies, we encourage you to apply. Join us to enhance our product marketing initiatives!
Responsibilities
- Develop and execute product marketing plans
- Conduct market research to identify target audiences and trends
- Collaborate with sales and product teams to develop product messaging
- Create marketing materials such as product guides, presentations, and case studies
- Manage product launches and promotional campaigns
- Track and analyze marketing metrics to measure effectiveness
- Stay up-to-date on industry trends and competitor activities
- Manage marketing budgets and expenses
- Lead cross-functional teams to achieve marketing goals
- Provide regular updates and reports to management
Requirement
- Bachelor's degree in Marketing or related field
- Minimum of 3 years experience in product marketing
- Strong analytical and strategic thinking skills
- Excellent communication and presentation skills
- Proven track record of successfully launching and marketing products
- Experience with market research and analysis
- Ability to work cross-functionally with sales, product, and design teams
- Knowledge of digital marketing strategies and tools
- Experience with budget management
- Ability to multitask and work in a fast-paced environment
Skills
- Marketing strategy
- Product management
- Market research
- Digital marketing
- Communication skills
- Analytical skills
- Budget management
- Project management
- Team leadership
- Creative thinking