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Products
INSTANT JOB AD
Hire INSTANTLY with AI and get highly relevant candidates in 72 hours
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
Product Marketing Manager Job Description
A Product Marketing Manager is responsible for developing marketing strategies for a product line. They analyze market trends, customer needs, and competitive positioning.
Use this Product Marketing Manager job description template to attract experienced professionals who can effectively manage your product marketing strategies. Tailor it based on your organization’s needs.
Product Marketing Manager Responsibilities Include:
- Develop and execute product marketing strategies
- Collaborate with product development teams to define product features and benefits
- Create compelling product messaging and positioning
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Job Brief
We are looking for a strategic Product Marketing Manager to join our team. In this role, you will develop and implement marketing strategies that drive product awareness and revenue growth.
You will collaborate with cross-functional teams to align product positioning, messaging, and promotional efforts. A deep understanding of market dynamics and strong leadership skills are essential for success in this position.
If you are passionate about driving product success and have a track record of effective marketing strategies, we encourage you to apply. Join us to enhance our product marketing initiatives!
Responsibilities
- Develop and execute product marketing strategies
- Collaborate with product development teams to define product features and benefits
- Create compelling product messaging and positioning
- Lead product launches and promotional campaigns
- Conduct market research and analysis to identify target audience and market trends
- Manage and track marketing budgets and ROI
- Coordinate with sales and marketing teams to drive product awareness and demand
- Monitor and report on competitor activities and industry trends
- Provide training and support to sales teams on product features and benefits
- Measure and report on marketing campaign performance
Requirement
- Bachelor's degree in Marketing or related field
- Minimum 3 years of experience in product marketing
- Proven track record of successfully launching and marketing products
- Strong analytical and strategic thinking skills
- Excellent communication and presentation skills
- Ability to work cross-functionally with teams
- Experience in market research and analysis
- Familiarity with digital marketing tools and techniques
- Detail-oriented and organized
- Ability to prioritize and manage multiple projects
Skills
- Strategic planning
- Product positioning
- Market research
- Digital marketing
- Sales enablement
- Budget management
- Project management
- Cross-functional collaboration
- Presentation skills
- Analytical thinking