Job Description /Marketing/Brand Strategist

Brand Strategist Job Description

A Brand Strategist is responsible for developing and implementing brand strategies that enhance brand identity and drive market positioning. They analyze market trends and customer insights to inform branding efforts.

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This Brand Strategist job description template will help you attract candidates who can shape and execute your brand strategy. Customize it to align with your organization’s specific goals.

Brand Strategist Responsibilities Include:

  • Develop brand strategies and plans to enhance company's market positioning
  • Conduct market research to identify trends and opportunities
  • Collaborate with marketing and design teams to create branding materials
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Job Brief

We are seeking a creative Brand Strategist to lead our branding initiatives. In this role, you will develop strategies that enhance brand visibility and customer engagement while analyzing market trends to inform decisions.

Your responsibilities will include executing branding initiatives across various channels and collaborating with cross-functional teams to ensure brand consistency. Strong analytical and strategic thinking skills are essential for success.

If you are passionate about branding and have a proven track record of driving brand growth, we invite you to apply. Join us to shape our brand's future!

Responsibilities

  • Develop brand strategies and plans to enhance company's market positioning
  • Conduct market research to identify trends and opportunities
  • Collaborate with marketing and design teams to create branding materials
  • Monitor and analyze brand performance metrics
  • Stay up-to-date on industry trends and best practices
  • Present findings and recommendations to senior management
  • Manage brand assets and guidelines
  • Coordinate with external agencies and vendors
  • Support marketing campaigns with branding expertise
  • Contribute to overall marketing strategy

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Requirement

  • Bachelor's degree in Marketing or related field
  • Minimum of 3 years experience in brand strategy
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Ability to think creatively and strategically
  • Knowledge of market trends and consumer behavior
  • Experience with market research and analysis
  • Ability to work well in a team environment
  • Proficiency in Microsoft Office suite
  • Experience with Adobe Creative Suite is a plus

Skills

  • Brand strategy
  • Market research
  • Communication
  • Analytical skills
  • Creative thinking
  • Strategic planning
  • Teamwork
  • Microsoft Office
  • Adobe Creative Suite
  • Problem-solving

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