Job Description /Marketing/Director of Demand Generation

Director of Demand Generation Job Description

The Director of Demand Generation is responsible for creating and executing strategies to drive lead generation and sales growth. They oversee demand generation campaigns and work closely with sales teams to nurture leads.

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This Director of Demand Generation job description template can help you find a strategic leader skilled in driving demand for your business. Tailor it to reflect your organization's unique goals.

Director of Demand Generation Responsibilities Include:

  • Develop and execute demand generation strategies to drive inbound leads and pipeline growth
  • Create and manage marketing campaigns across multiple channels including email, social media, and digital advertising
  • Collaborate with sales and marketing teams to ensure alignment on goals and messaging
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Job Brief

We are looking for a results-driven Director of Demand Generation to lead our demand generation efforts. In this role, you will develop and implement comprehensive campaigns that generate high-quality leads and drive sales growth.

You will collaborate with sales and marketing teams to align strategies and ensure effective lead nurturing processes. Strong analytical skills and a deep understanding of demand generation best practices are critical for success in this position.

If you have a passion for driving results and possess a strategic mindset, we invite you to apply. Join us to contribute to our growth!

Responsibilities

  • Develop and execute demand generation strategies to drive inbound leads and pipeline growth
  • Create and manage marketing campaigns across multiple channels including email, social media, and digital advertising
  • Collaborate with sales and marketing teams to ensure alignment on goals and messaging
  • Track and analyze campaign performance to optimize results and ROI
  • Manage budget and resources effectively to achieve targets
  • Stay current on industry trends and best practices to continuously improve demand generation efforts
  • Lead and mentor a team of demand generation specialists
  • Build and maintain relationships with external partners and agencies
  • Present findings and recommendations to senior leadership
  • Contribute to overall marketing strategy and company growth

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Requirement

  • Bachelor's degree in Marketing or related field
  • Minimum of 5 years of experience in demand generation or digital marketing
  • Proven track record of developing and executing successful demand generation campaigns
  • Strong analytical skills and ability to use data to drive decision-making
  • Excellent communication and presentation skills
  • Ability to work cross-functionally and collaborate with sales and marketing teams
  • Experience with marketing automation platforms such as Marketo or HubSpot
  • Knowledge of SEO, SEM, and social media marketing best practices
  • Ability to manage multiple projects and deadlines
  • Experience in B2B marketing preferred

Skills

  • Demand generation
  • Digital marketing
  • Marketing automation
  • Lead generation
  • Campaign management
  • Analytics
  • SEO/SEM
  • Social media marketing
  • B2B marketing
  • Team leadership

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