Job Description /Marketing/Market Research Analyst

Market Research Analyst Job Description

A Market Research Analyst focuses on gathering, analyzing, and interpreting data related to market conditions and consumer behavior. They provide insights that help businesses make informed decisions.

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This Market Research Analyst job description template is designed to help you find skilled individuals who can analyze market data effectively. Customize it to fit your organization's specific needs.

Market Research Analyst Responsibilities Include:

  • Conduct market research to identify trends and opportunities
  • Collect and analyze data to support business decisions
  • Prepare reports and presentations for internal stakeholders
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Job Brief

We are seeking a detail-oriented Market Research Analyst to join our team. In this role, you will conduct market research, analyze data trends, and provide actionable insights to inform our marketing strategies.

You will collaborate with various departments to ensure that market data is effectively utilized in decision-making processes. Strong analytical skills and proficiency in data analysis tools are essential for success. If you have a passion for research and a desire to contribute to business growth, we encourage you to apply!

Responsibilities

  • Conduct market research to identify trends and opportunities
  • Collect and analyze data to support business decisions
  • Prepare reports and presentations for internal stakeholders
  • Monitor competitor activity and market trends
  • Develop strategies to enhance market presence
  • Collaborate with cross-functional teams to achieve business objectives
  • Stay up-to-date with industry developments
  • Present findings to management
  • Conduct surveys and interviews with customers
  • Provide recommendations based on data analysis

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Requirement

  • Bachelor's degree in Marketing, Business, Statistics, or related field
  • Proven experience in market research or data analysis
  • Proficiency in statistical software such as SPSS or SAS
  • Strong analytical and critical thinking skills
  • Excellent communication and presentation skills
  • Ability to work independently and in a team
  • Attention to detail
  • Knowledge of market trends and competitor analysis
  • Ability to interpret complex data
  • Fluency in English and Malay

Skills

  • Data analysis
  • Statistical analysis
  • Market research
  • Competitor analysis
  • Presentation skills
  • Critical thinking
  • Communication skills
  • Teamwork
  • Attention to detail
  • Research methodology

Frequently Asked Questions About Market Research Analyst Job Description

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