Job Description /Marketing/Email Marketing Manager

Email Marketing Manager Job Description

An Email Marketing Manager oversees the email marketing strategy, including campaign development and execution. They analyze performance metrics and implement improvements to drive engagement.

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This Email Marketing Manager job description template can assist you in finding talent who can elevate your email marketing initiatives. Customize it based on your organization’s specific goals.

Email Marketing Manager Responsibilities Include:

  • Develop and implement email marketing strategies to increase customer engagement and retention
  • Create and schedule email campaigns using email marketing platforms
  • Monitor and analyze email campaign performance metrics
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Job Brief

We are seeking an experienced Email Marketing Manager to lead our email marketing efforts. In this role, you will develop and execute email campaigns that engage our audience and drive conversions.

You will analyze campaign performance and implement strategies to optimize open rates and engagement, collaborating with other marketing team members to ensure alignment with overall strategies. Strong analytical skills and a passion for email marketing are essential for success in this position.

If you are ready to take your email marketing initiatives to the next level, we invite you to apply. Join us to enhance our email strategies!

Responsibilities

  • Develop and implement email marketing strategies to increase customer engagement and retention
  • Create and schedule email campaigns using email marketing platforms
  • Monitor and analyze email campaign performance metrics
  • Segment email lists based on customer behavior and demographics
  • Manage email marketing calendar and ensure timely delivery of campaigns
  • Collaborate with the design team to create visually appealing email templates
  • Stay up-to-date on industry trends and best practices in email marketing
  • Work with cross-functional teams to align email marketing strategies with overall marketing goals
  • Optimize email campaigns for mobile responsiveness
  • Ensure compliance with email marketing regulations and best practices

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Requirement

  • Bachelor's degree in Marketing or related field
  • Minimum of 3 years experience in email marketing
  • Proficiency in email marketing platforms such as Mailchimp or Constant Contact
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Ability to work independently and as part of a team
  • Detail-oriented and organized
  • Experience with A/B testing and email segmentation
  • Knowledge of email best practices and compliance regulations
  • Experience with HTML and CSS coding

Skills

  • Email marketing
  • Marketing automation
  • Customer segmentation
  • A/B testing
  • HTML coding
  • CSS styling
  • Analytics and reporting
  • Content creation
  • List management
  • Compliance regulations

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