Job Description /Marketing/Email Marketing Manager

Email Marketing Manager Job Description

An Email Marketing Manager oversees the email marketing strategy, including campaign development and execution. They analyze performance metrics and implement improvements to drive engagement.

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This Email Marketing Manager job description template can assist you in finding talent who can elevate your email marketing initiatives. Customize it based on your organization’s specific goals.

Email Marketing Manager Responsibilities Include:

  • Develop and implement email marketing campaigns
  • Monitor and analyze campaign performance
  • Segment and target email lists for maximum effectiveness
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Job Brief

We are seeking an experienced Email Marketing Manager to lead our email marketing efforts. In this role, you will develop and execute email campaigns that engage our audience and drive conversions.

You will analyze campaign performance and implement strategies to optimize open rates and engagement, collaborating with other marketing team members to ensure alignment with overall strategies. Strong analytical skills and a passion for email marketing are essential for success in this position.

If you are ready to take your email marketing initiatives to the next level, we invite you to apply. Join us to enhance our email strategies!

Responsibilities

  • Develop and implement email marketing campaigns
  • Monitor and analyze campaign performance
  • Segment and target email lists for maximum effectiveness
  • Create engaging and relevant content for email campaigns
  • Collaborate with the design team to create visually appealing emails
  • Stay up-to-date on industry trends and best practices
  • Manage email marketing calendar and schedule
  • Optimize email campaigns for deliverability and engagement
  • Track and report on key metrics
  • Collaborate with other marketing team members to align email marketing with overall marketing strategy

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Requirement

  • Minimum of 3 years experience in email marketing
  • Proficiency in email marketing platforms such as MailChimp or Campaign Monitor
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Ability to work in a fast-paced environment
  • Knowledge of email best practices and industry trends
  • Experience with A/B testing and data analysis
  • Bachelor's degree in Marketing or related field
  • Strong attention to detail
  • Ability to work independently and as part of a team

Skills

  • Email marketing
  • Data analysis
  • Content creation
  • Campaign management
  • A/B testing
  • Segmentation
  • HTML/CSS
  • Marketing automation
  • CRM
  • Copywriting

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