Job Description /Marketing/Email Marketing Manager

Email Marketing Manager Job Description

An Email Marketing Manager oversees the email marketing strategy, including campaign development and execution. They analyze performance metrics and implement improvements to drive engagement.

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This Email Marketing Manager job description template can assist you in finding talent who can elevate your email marketing initiatives. Customize it based on your organization’s specific goals.

Email Marketing Manager Responsibilities Include:

  • Develop and execute email marketing campaigns to drive engagement and conversion
  • Create and optimize email templates and content for maximum impact
  • Segment and target email lists to deliver personalized content to different audience segments
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Job Brief

We are seeking an experienced Email Marketing Manager to lead our email marketing efforts. In this role, you will develop and execute email campaigns that engage our audience and drive conversions.

You will analyze campaign performance and implement strategies to optimize open rates and engagement, collaborating with other marketing team members to ensure alignment with overall strategies. Strong analytical skills and a passion for email marketing are essential for success in this position.

If you are ready to take your email marketing initiatives to the next level, we invite you to apply. Join us to enhance our email strategies!

Responsibilities

  • Develop and execute email marketing campaigns to drive engagement and conversion
  • Create and optimize email templates and content for maximum impact
  • Segment and target email lists to deliver personalized content to different audience segments
  • Monitor and analyze email campaign performance metrics to optimize results
  • Manage email marketing calendar and schedule to ensure timely delivery of campaigns
  • Collaborate with cross-functional teams to align email marketing strategies with overall marketing objectives
  • Stay up-to-date on industry trends and best practices in email marketing
  • Provide regular reports and insights on email marketing performance to key stakeholders
  • Ensure compliance with email marketing regulations and best practices
  • Identify opportunities for innovation and improvement in email marketing strategies

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Requirement

  • Bachelor's degree in Marketing or related field
  • Minimum of 3 years experience in email marketing
  • Proven track record of successful email marketing campaigns
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Proficiency in email marketing platforms and analytics tools
  • Ability to work well under pressure and meet tight deadlines
  • Attention to detail and strong organizational skills
  • Knowledge of current email marketing trends and best practices
  • Ability to work independently and as part of a team

Skills

  • Email marketing
  • Marketing automation
  • Copywriting
  • Analytics
  • HTML/CSS
  • CRM
  • Segmentation
  • A/B testing
  • Lead nurturing
  • Customer lifecycle marketing

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