Job Description /Marketing/Email Marketing Manager

Email Marketing Manager Job Description

An Email Marketing Manager oversees the email marketing strategy, including campaign development and execution. They analyze performance metrics and implement improvements to drive engagement.

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This Email Marketing Manager job description template can assist you in finding talent who can elevate your email marketing initiatives. Customize it based on your organization’s specific goals.

Email Marketing Manager Responsibilities Include:

  • Develop and implement email marketing strategies to drive customer engagement and retention
  • Create and execute email campaigns, including content creation, segmentation, scheduling, and analysis
  • Monitor and optimize email performance through A/B testing and data analysis
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Job Brief

We are seeking an experienced Email Marketing Manager to lead our email marketing efforts. In this role, you will develop and execute email campaigns that engage our audience and drive conversions.

You will analyze campaign performance and implement strategies to optimize open rates and engagement, collaborating with other marketing team members to ensure alignment with overall strategies. Strong analytical skills and a passion for email marketing are essential for success in this position.

If you are ready to take your email marketing initiatives to the next level, we invite you to apply. Join us to enhance our email strategies!

Responsibilities

  • Develop and implement email marketing strategies to drive customer engagement and retention
  • Create and execute email campaigns, including content creation, segmentation, scheduling, and analysis
  • Monitor and optimize email performance through A/B testing and data analysis
  • Collaborate with cross-functional teams to ensure alignment of email marketing efforts with overall marketing strategy
  • Stay up-to-date on industry trends and best practices in email marketing
  • Manage email marketing calendar and ensure timely delivery of campaigns
  • Track and report on key performance metrics to evaluate the success of email campaigns
  • Provide recommendations for continuous improvement and optimization of email marketing efforts
  • Ensure compliance with email marketing regulations and best practices
  • Contribute to the development of overall marketing strategy and initiatives

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Requirement

  • Bachelor's degree in marketing or related field
  • Minimum 3 years of experience in email marketing
  • Strong understanding of email marketing best practices
  • Excellent written and verbal communication skills
  • Proficiency in email marketing tools and platforms
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • Ability to work independently and collaboratively in a fast-paced environment
  • Strong project management skills
  • Proven track record of successful email marketing campaigns
  • Attention to detail and strong organizational skills

Skills

  • Email marketing
  • Marketing strategy
  • Content creation
  • Segmentation
  • Analytics
  • Project management
  • Data interpretation
  • Collaboration
  • Industry knowledge
  • Regulatory compliance

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