Job Description /Marketing/Email Marketing Manager

Email Marketing Manager Job Description

An Email Marketing Manager oversees the email marketing strategy, including campaign development and execution. They analyze performance metrics and implement improvements to drive engagement.

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This Email Marketing Manager job description template can assist you in finding talent who can elevate your email marketing initiatives. Customize it based on your organization’s specific goals.

Email Marketing Manager Responsibilities Include:

  • Develop and implement email marketing strategies
  • Segment lists based on behaviors like past email engagement and website interactions
  • Measure results and optimize the lead nurturing workflows
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Job Brief

We are seeking an experienced Email Marketing Manager to lead our email marketing efforts. In this role, you will develop and execute email campaigns that engage our audience and drive conversions.

You will analyze campaign performance and implement strategies to optimize open rates and engagement, collaborating with other marketing team members to ensure alignment with overall strategies. Strong analytical skills and a passion for email marketing are essential for success in this position.

If you are ready to take your email marketing initiatives to the next level, we invite you to apply. Join us to enhance our email strategies!

Responsibilities

  • Develop and implement email marketing strategies
  • Segment lists based on behaviors like past email engagement and website interactions
  • Measure results and optimize the lead nurturing workflows
  • Write engaging email content and subject lines
  • Ensure emails follow industry policies and best practices
  • Collaborate with the design team to create visually appealing emails
  • Work closely with the sales team to align email campaigns with sales initiatives
  • Monitor and report on email campaign performance
  • Stay up-to-date with email marketing trends and best practices
  • Manage and update the email marketing calendar

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Requirement

  • Proven work experience as an Email Marketing Manager
  • Solid knowledge of marketing automation tools
  • Experience with A/B testing and data analysis
  • Familiarity with HTML and CSS
  • Excellent written communication and copywriting skills
  • Strong analytical and project management skills
  • Ability to work under pressure and meet deadlines
  • Bachelor's degree in Marketing or relevant field
  • Certification in Email Marketing is a plus
  • Experience in CRM and email marketing platforms

Skills

  • Email marketing automation
  • A/B testing and data analysis
  • HTML and CSS
  • Copywriting and content creation
  • Project management and organization
  • CRM and email marketing platforms
  • Lead nurturing and segmentation
  • Performance monitoring and reporting
  • Industry policies and best practices
  • Collaboration and teamwork

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