Job Description /Marketing/Email Marketing Manager

Email Marketing Manager Job Description

An Email Marketing Manager oversees the email marketing strategy, including campaign development and execution. They analyze performance metrics and implement improvements to drive engagement.

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This Email Marketing Manager job description template can assist you in finding talent who can elevate your email marketing initiatives. Customize it based on your organization’s specific goals.

Email Marketing Manager Responsibilities Include:

  • Develop and execute email marketing campaigns to promote products and services
  • Segment and target email lists to maximize engagement and conversion rates
  • Monitor and analyze campaign performance metrics to optimize results
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Job Brief

We are seeking an experienced Email Marketing Manager to lead our email marketing efforts. In this role, you will develop and execute email campaigns that engage our audience and drive conversions.

You will analyze campaign performance and implement strategies to optimize open rates and engagement, collaborating with other marketing team members to ensure alignment with overall strategies. Strong analytical skills and a passion for email marketing are essential for success in this position.

If you are ready to take your email marketing initiatives to the next level, we invite you to apply. Join us to enhance our email strategies!

Responsibilities

  • Develop and execute email marketing campaigns to promote products and services
  • Segment and target email lists to maximize engagement and conversion rates
  • Monitor and analyze campaign performance metrics to optimize results
  • Collaborate with cross-functional teams to align email marketing strategies with overall marketing goals
  • Stay up-to-date on industry trends and best practices in email marketing
  • Manage email database and ensure compliance with data protection regulations
  • Create compelling and engaging email content and design
  • Test and refine email templates for optimal performance
  • Implement personalization and segmentation strategies to enhance customer experience
  • Drive continuous improvement through testing and optimization

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Requirement

  • Bachelor's degree in Marketing or related field
  • Minimum 3 years of experience in email marketing
  • Proficiency in email marketing platforms such as MailChimp or Constant Contact
  • Strong analytical skills to track and measure campaign performance
  • Excellent communication and copywriting skills
  • Ability to work independently and as part of a team
  • Knowledge of GDPR and CAN-SPAM regulations
  • Experience with A/B testing and optimization strategies
  • Familiarity with HTML and CSS for email design
  • Creative thinking and problem-solving abilities

Skills

  • Email marketing
  • Campaign management
  • Data analysis
  • Copywriting
  • Marketing automation
  • Segmentation and targeting
  • A/B testing
  • HTML and CSS
  • Customer relationship management (CRM)
  • GDPR and CAN-SPAM compliance

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