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Products
JOB AD
Hire INSTANTLY with AI and get highly relevant candidates in 72 hours
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
Lead Product Marketing Writer Job Description
A Lead Product Marketing Writer specializes in creating compelling content that communicates the value of products to target audiences. They ensure messaging is consistent and aligned with market strategies.
This Lead Product Marketing Writer job description template helps you find a creative writer who can effectively convey your product’s value. Customize it to fit your organization's needs.
Lead Product Marketing Writer Responsibilities Include:
- Develop and implement product marketing strategies
- Create engaging content for product pages, blog posts, and social media
- Collaborate with design and product teams to create compelling visuals
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Job Brief
We are looking for an experienced Lead Product Marketing Writer to join our marketing team. In this role, you will produce high-quality content that resonates with our target audience and enhances product positioning.
Your responsibilities include writing product narratives, developing marketing collateral, and collaborating with various teams to ensure consistency in messaging. You will work closely with product managers to understand product features and benefits.
If you have a knack for storytelling and a passion for marketing, this position could be a great fit for you. Strong communication skills and the ability to convey complex information clearly are essential.
Join us to help tell our product’s story and drive successful marketing initiatives!
Responsibilities
- Develop and implement product marketing strategies
- Create engaging content for product pages, blog posts, and social media
- Collaborate with design and product teams to create compelling visuals
- Manage email marketing campaigns to drive product awareness
- Analyze marketing data to optimize content performance
- Stay up-to-date on industry trends and best practices
- Lead brainstorming sessions for new marketing initiatives
- Coordinate with external agencies and vendors
- Monitor and report on marketing KPIs
- Provide guidance and mentorship to junior writers
Requirement
- Bachelor's degree in Marketing, Communications, or related field
- Minimum of 3 years experience in product marketing writing
- Strong understanding of SEO and content marketing strategies
- Excellent writing and editing skills
- Ability to work independently and meet deadlines
- Experience with email marketing and social media platforms
- Knowledge of marketing analytics tools
- Creative thinker with a keen eye for detail
- Strong project management skills
- Ability to collaborate with cross-functional teams
Skills
- SEO optimization
- Content marketing
- Email marketing
- Social media management
- Marketing analytics
- Project management
- Copywriting
- Editing
- Creative thinking
- Collaboration