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Media Planner Job Description
A Media Planner develops strategic media plans to optimize advertising campaigns. They analyze audience insights and recommend effective media placements.
This Media Planner job description template can assist you in finding candidates who can develop media strategies that drive success. Customize it to meet your organization’s specific goals.
Media Planner Responsibilities Include:
- Develop and implement media strategies to achieve client objectives
- Research target audiences and market trends
- Collaborate with internal teams to create integrated marketing campaigns
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Job Brief
We are seeking a detail-oriented Media Planner to join our marketing team. In this role, you will develop media strategies based on audience insights, campaign objectives, and budget considerations.
You will collaborate with media buyers and other marketing team members to ensure alignment across campaigns while analyzing performance data to inform future planning. Strong analytical skills and a deep understanding of media strategies are essential for success in this position.
If you are passionate about media planning and want to influence successful campaigns, we invite you to apply. Join us to enhance our media initiatives!
Responsibilities
- Develop and implement media strategies to achieve client objectives
- Research target audiences and market trends
- Collaborate with internal teams to create integrated marketing campaigns
- Negotiate and purchase media space and time
- Monitor and analyze campaign performance
- Prepare and present media plans to clients
- Stay up-to-date on industry trends and best practices
- Manage budgets and optimize media placements
- Provide recommendations for campaign improvements
- Build and maintain relationships with media vendors
Requirement
- Bachelor's degree in Marketing, Advertising, or related field
- Minimum 2 years of experience in media planning
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work well under pressure and meet deadlines
- Proficiency in Microsoft Office and media planning tools
- Knowledge of digital marketing trends and platforms
- Experience with media buying and negotiation
- Detail-oriented and organized
- Ability to work independently and as part of a team
Skills
- Strong analytical skills
- Excellent communication skills
- Detail-oriented
- Team player
- Creative thinker
- Ability to multitask
- Problem-solving skills
- Knowledge of media planning tools
- Negotiation skills
- Digital marketing expertise