Media Planner Job Description

A Media Planner develops strategic media plans to optimize advertising campaigns. They analyze audience insights and recommend effective media placements.

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This Media Planner job description template can assist you in finding candidates who can develop media strategies that drive success. Customize it to meet your organization’s specific goals.

Media Planner Responsibilities Include:

  • Develop media plans that meet client objectives and budget requirements
  • Research target audience and media channels
  • Negotiate and buy advertising space and time
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Job Brief

We are seeking a detail-oriented Media Planner to join our marketing team. In this role, you will develop media strategies based on audience insights, campaign objectives, and budget considerations.

You will collaborate with media buyers and other marketing team members to ensure alignment across campaigns while analyzing performance data to inform future planning. Strong analytical skills and a deep understanding of media strategies are essential for success in this position.

If you are passionate about media planning and want to influence successful campaigns, we invite you to apply. Join us to enhance our media initiatives!

Responsibilities

  • Develop media plans that meet client objectives and budget requirements
  • Research target audience and media channels
  • Negotiate and buy advertising space and time
  • Monitor and optimize campaign performance
  • Collaborate with creative and account teams
  • Provide insights and recommendations based on campaign data
  • Stay up-to-date on industry trends and best practices
  • Prepare and present media plans to clients
  • Manage relationships with media vendors
  • Ensure campaigns are delivered on time and within budget

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Requirement

  • Bachelor's degree in Marketing, Advertising, or related field
  • Minimum of 2 years experience in media planning
  • Strong analytical and strategic thinking skills
  • Excellent communication and presentation skills
  • Proficient in media planning tools and software
  • Ability to work under pressure and meet deadlines
  • Attention to detail
  • Creative thinking
  • Knowledge of current advertising trends
  • Team player

Skills

  • Media planning
  • Advertising strategy
  • Data analysis
  • Negotiation skills
  • Budget management
  • Presentation skills
  • Project management
  • Digital marketing
  • Marketing research
  • Client relationship management

Frequently Asked Questions About Media Planner Job Description

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