Media Planner Job Description

A Media Planner develops strategic media plans to optimize advertising campaigns. They analyze audience insights and recommend effective media placements.

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This Media Planner job description template can assist you in finding candidates who can develop media strategies that drive success. Customize it to meet your organization’s specific goals.

Media Planner Responsibilities Include:

  • Develop and implement media plans to reach target audiences
  • Collaborate with internal teams and external partners to execute campaigns
  • Monitor and analyze campaign performance
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Job Brief

We are seeking a detail-oriented Media Planner to join our marketing team. In this role, you will develop media strategies based on audience insights, campaign objectives, and budget considerations.

You will collaborate with media buyers and other marketing team members to ensure alignment across campaigns while analyzing performance data to inform future planning. Strong analytical skills and a deep understanding of media strategies are essential for success in this position.

If you are passionate about media planning and want to influence successful campaigns, we invite you to apply. Join us to enhance our media initiatives!

Responsibilities

  • Develop and implement media plans to reach target audiences
  • Collaborate with internal teams and external partners to execute campaigns
  • Monitor and analyze campaign performance
  • Optimize media strategies based on data and insights
  • Stay updated on industry trends and best practices
  • Manage budgets and negotiate with media vendors
  • Present media plans to clients and stakeholders
  • Provide recommendations for improving campaign effectiveness
  • Ensure campaigns are delivered on time and within budget
  • Contribute to the overall success of the marketing team

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Requirement

  • Bachelor's degree in Marketing, Advertising, or related field
  • Minimum of 2 years experience in media planning
  • Strong analytical and strategic thinking skills
  • Excellent communication and presentation skills
  • Ability to work in a fast-paced environment
  • Proficiency in media planning tools and software
  • Knowledge of digital marketing trends
  • Detail-oriented and organized
  • Ability to multitask and prioritize
  • Team player with a positive attitude

Skills

  • Media planning
  • Digital marketing
  • Data analysis
  • Strategic thinking
  • Communication skills
  • Time management
  • Budget management
  • Negotiation skills
  • Presentation skills
  • Teamwork

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