Media Planner Job Description

A Media Planner develops strategic media plans to optimize advertising campaigns. They analyze audience insights and recommend effective media placements.

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This Media Planner job description template can assist you in finding candidates who can develop media strategies that drive success. Customize it to meet your organization’s specific goals.

Media Planner Responsibilities Include:

  • Develop and execute media plans that meet client objectives
  • Research and analyze target audience and market trends
  • Negotiate with media vendors to secure optimal rates and placements
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Job Brief

We are seeking a detail-oriented Media Planner to join our marketing team. In this role, you will develop media strategies based on audience insights, campaign objectives, and budget considerations.

You will collaborate with media buyers and other marketing team members to ensure alignment across campaigns while analyzing performance data to inform future planning. Strong analytical skills and a deep understanding of media strategies are essential for success in this position.

If you are passionate about media planning and want to influence successful campaigns, we invite you to apply. Join us to enhance our media initiatives!

Responsibilities

  • Develop and execute media plans that meet client objectives
  • Research and analyze target audience and market trends
  • Negotiate with media vendors to secure optimal rates and placements
  • Monitor and optimize media campaigns for performance
  • Prepare and present media plans to clients
  • Collaborate with internal teams to ensure seamless execution of campaigns
  • Stay informed about industry developments and best practices
  • Track and report on campaign performance metrics
  • Maintain relationships with media partners
  • Contribute to the overall success of the agency

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Requirement

  • Bachelor's degree in Marketing, Advertising, or related field
  • Minimum 2 years of experience in media planning
  • Strong analytical and strategic thinking skills
  • Excellent communication and presentation abilities
  • Proficient in media planning tools and software
  • Ability to work in a fast-paced environment
  • Attention to detail and strong organizational skills
  • Ability to work well in a team
  • Knowledge of current media trends
  • Ability to multitask and meet deadlines

Skills

  • Media planning
  • Market research
  • Negotiation
  • Analytical skills
  • Strategic thinking
  • Communication skills
  • Presentation skills
  • Organizational skills
  • Teamwork
  • Multitasking

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