Media Planner Job Description

A Media Planner develops strategic media plans to optimize advertising campaigns. They analyze audience insights and recommend effective media placements.

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This Media Planner job description template can assist you in finding candidates who can develop media strategies that drive success. Customize it to meet your organization’s specific goals.

Media Planner Responsibilities Include:

  • Develop and implement media plans based on client objectives
  • Research and analyze target audience and market trends
  • Negotiate with media vendors to secure the best rates and placements
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Job Brief

We are seeking a detail-oriented Media Planner to join our marketing team. In this role, you will develop media strategies based on audience insights, campaign objectives, and budget considerations.

You will collaborate with media buyers and other marketing team members to ensure alignment across campaigns while analyzing performance data to inform future planning. Strong analytical skills and a deep understanding of media strategies are essential for success in this position.

If you are passionate about media planning and want to influence successful campaigns, we invite you to apply. Join us to enhance our media initiatives!

Responsibilities

  • Develop and implement media plans based on client objectives
  • Research and analyze target audience and market trends
  • Negotiate with media vendors to secure the best rates and placements
  • Monitor and optimize campaigns to ensure they meet KPIs
  • Collaborate with internal teams to align media strategies with overall marketing goals
  • Prepare and present media plans to clients and stakeholders
  • Stay up-to-date with industry news and developments
  • Track and report on campaign performance
  • Provide recommendations for future campaigns based on data and insights
  • Maintain relationships with media partners and vendors

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Requirement

  • Bachelor's degree in Marketing, Media Studies, or related field
  • Minimum of 2 years experience in media planning
  • Proficient in media planning tools and software
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Ability to work under pressure and meet deadlines
  • Knowledge of current media trends and platforms
  • Attention to detail and accuracy
  • Ability to work effectively in a team
  • Creative thinking and innovation

Skills

  • Media planning
  • Market research
  • Negotiation
  • Data analysis
  • Presentation skills
  • Campaign optimization
  • Client communication
  • Vendor management
  • Project management
  • Creative thinking

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