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Create compelling job ads in seconds with AI-powered assistance.
AI JOB FOLDER
Automate your candidate screening and folder management.
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
AJOBTHING CARE
Get dedicated after-sales support, hiring guidance, and personalized assistance to ensure your recruitment success.
PARTNERSHIP
Collaborate with us to achieve mutual success and reach a wider audience.
Resources
Products
AI JOB AD
Create compelling job ads in seconds with AI-powered assistance.
AI JOB FOLDER
Automate your candidate screening and folder management.
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
AJOBTHING CARE
Get dedicated after-sales support, hiring guidance, and personalized assistance to ensure your recruitment success.
PARTNERSHIP
Collaborate with us to achieve mutual success and reach a wider audience.
Search Engine Marketing (SEM) Specialist Job Description
A SEM Specialist focuses on managing and optimizing pay-per-click (PPC) advertising campaigns. They analyze performance metrics and develop strategies to maximize ROI.
Use this SEM Specialist job description template to attract candidates skilled in paid search strategies. Customize it based on your organization’s specific needs.
Search Engine Marketing (SEM) Specialist Responsibilities Include:
- Develop and implement SEM strategies to increase website traffic and conversions
- Manage and optimize pay-per-click advertising campaigns
- Analyze and report on campaign performance, making data-driven decisions
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Job Brief
We are seeking a results-driven SEM Specialist to join our marketing team. In this role, you will manage PPC campaigns on platforms such as Google Ads and ensure alignment with our marketing goals.
Your responsibilities will include conducting keyword research, analyzing campaign performance, and optimizing ad spend to maximize ROI. Strong analytical skills and a passion for search marketing are essential for success in this position. If you are ready to drive effective paid search strategies, we invite you to apply!
Responsibilities
- Develop and implement SEM strategies to increase website traffic and conversions
- Manage and optimize pay-per-click advertising campaigns
- Analyze and report on campaign performance, making data-driven decisions
- Conduct keyword research and competitor analysis
- Collaborate with the marketing team to create engaging ad copy and landing pages
- Stay up-to-date on industry trends and best practices
- Monitor and adjust bid strategies to maximize ROI
- Track and analyze KPIs to measure campaign success
- Identify opportunities for growth and optimization
- Communicate with clients and stakeholders to align SEM goals with business objectives
Requirement
- Bachelor's degree in Marketing or related field
- Proven experience in SEM and digital marketing
- In-depth knowledge of Google AdWords and Analytics
- Strong analytical and problem-solving skills
- Excellent communication and teamwork abilities
- Ability to manage multiple projects and deadlines
- Experience with A/B testing and optimization techniques
- Certifications in Google Ads or Analytics is a plus
- Familiarity with SEO best practices
- Proficiency in Microsoft Excel
Skills
- Google AdWords
- Google Analytics
- SEM best practices
- Keyword research
- PPC advertising
- A/B testing
- Data analysis
- Excel proficiency
- SEO optimization
- Campaign management