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Products
INSTANT JOB AD
Hire INSTANTLY with AI and get highly relevant candidates in 72 hours
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
Search Engine Marketing (SEM) Specialist Job Description
A SEM Specialist focuses on managing and optimizing pay-per-click (PPC) advertising campaigns. They analyze performance metrics and develop strategies to maximize ROI.
Use this SEM Specialist job description template to attract candidates skilled in paid search strategies. Customize it based on your organization’s specific needs.
Search Engine Marketing (SEM) Specialist Responsibilities Include:
- Develop and implement SEM strategies to increase website traffic and conversions
- Create and manage PPC campaigns on Google AdWords and other platforms
- Monitor and analyze campaign performance, making adjustments as needed
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Job Brief
We are seeking a results-driven SEM Specialist to join our marketing team. In this role, you will manage PPC campaigns on platforms such as Google Ads and ensure alignment with our marketing goals.
Your responsibilities will include conducting keyword research, analyzing campaign performance, and optimizing ad spend to maximize ROI. Strong analytical skills and a passion for search marketing are essential for success in this position. If you are ready to drive effective paid search strategies, we invite you to apply!
Responsibilities
- Develop and implement SEM strategies to increase website traffic and conversions
- Create and manage PPC campaigns on Google AdWords and other platforms
- Monitor and analyze campaign performance, making adjustments as needed
- Conduct keyword research and optimize ad copy for maximum effectiveness
- Collaborate with the marketing team to align SEM efforts with overall marketing goals
- Stay up-to-date on industry trends and best practices in SEM
- Track and report on key performance metrics
- Identify opportunities for growth and improvement in SEM efforts
- Work closely with graphic designers and content creators to develop engaging ad creatives
- Provide recommendations for landing page optimization
Requirement
- Bachelor's degree in Marketing or related field
- Minimum of 2 years experience in SEM and digital marketing
- Proficiency in Google AdWords, Google Analytics, and other SEM tools
- Strong analytical and problem-solving skills
- Excellent communication and teamwork abilities
- Ability to manage multiple projects and deadlines
- Knowledge of SEO best practices
- Experience with A/B testing and optimization
- Familiarity with social media advertising platforms
- Certifications in Google AdWords and Google Analytics preferred
Skills
- Google AdWords
- Google Analytics
- PPC campaigns
- Keyword research
- A/B testing
- SEO best practices
- Social media advertising
- SEM tools
- Data analysis
- Marketing strategy