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AI JOB AD
Create compelling job ads in seconds with AI-powered assistance.
AI JOB FOLDER
Automate your candidate screening and folder management.
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
AJOBTHING CARE
Get dedicated after-sales support, hiring guidance, and personalized assistance to ensure your recruitment success.
PARTNERSHIP
Collaborate with us to achieve mutual success and reach a wider audience.
Resources
Products
AI JOB AD
Create compelling job ads in seconds with AI-powered assistance.
AI JOB FOLDER
Automate your candidate screening and folder management.
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
AJOBTHING CARE
Get dedicated after-sales support, hiring guidance, and personalized assistance to ensure your recruitment success.
PARTNERSHIP
Collaborate with us to achieve mutual success and reach a wider audience.
Search Engine Marketing (SEM) Specialist Job Description
A SEM Specialist focuses on managing and optimizing pay-per-click (PPC) advertising campaigns. They analyze performance metrics and develop strategies to maximize ROI.
Use this SEM Specialist job description template to attract candidates skilled in paid search strategies. Customize it based on your organization’s specific needs.
Search Engine Marketing (SEM) Specialist Responsibilities Include:
- Develop and implement SEM strategies to drive traffic and conversions
- Manage and optimize SEM campaigns to meet KPIs
- Conduct keyword research and analysis
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Job Brief
We are seeking a results-driven SEM Specialist to join our marketing team. In this role, you will manage PPC campaigns on platforms such as Google Ads and ensure alignment with our marketing goals.
Your responsibilities will include conducting keyword research, analyzing campaign performance, and optimizing ad spend to maximize ROI. Strong analytical skills and a passion for search marketing are essential for success in this position. If you are ready to drive effective paid search strategies, we invite you to apply!
Responsibilities
- Develop and implement SEM strategies to drive traffic and conversions
- Manage and optimize SEM campaigns to meet KPIs
- Conduct keyword research and analysis
- Monitor and report on campaign performance
- Collaborate with the design and content teams to create compelling ads
- Stay updated on industry trends and best practices
- Test and optimize landing pages for maximum conversion
- Identify opportunities for growth and improvement
- Provide recommendations for budget allocation
- Stay up-to-date on Google algorithm updates
Requirement
- Bachelor's degree in Marketing or related field
- Minimum 2 years of experience in SEM
- Proficiency in Google AdWords and Google Analytics
- Strong analytical and problem-solving skills
- Excellent communication and writing skills
- Ability to work independently and as part of a team
- Knowledge of SEO best practices
- Experience in A/B testing and optimization
- Familiarity with social media advertising platforms
- Certification in Google AdWords is a plus
Skills
- Google AdWords
- Google Analytics
- SEM best practices
- Keyword research
- A/B testing
- Conversion optimization
- Social media advertising
- SEO optimization
- Budget management
- Data analysis