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Products
JOB AD
Hire INSTANTLY with AI and get highly relevant candidates in 72 hours
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
Search Engine Marketing (SEM) Specialist Job Description
A SEM Specialist focuses on managing and optimizing pay-per-click (PPC) advertising campaigns. They analyze performance metrics and develop strategies to maximize ROI.
Use this SEM Specialist job description template to attract candidates skilled in paid search strategies. Customize it based on your organization’s specific needs.
Search Engine Marketing (SEM) Specialist Responsibilities Include:
- Develop and implement SEM strategies to increase website traffic
- Optimize ad campaigns for maximum ROI
- Monitor and analyze campaign performance
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Job Brief
We are seeking a results-driven SEM Specialist to join our marketing team. In this role, you will manage PPC campaigns on platforms such as Google Ads and ensure alignment with our marketing goals.
Your responsibilities will include conducting keyword research, analyzing campaign performance, and optimizing ad spend to maximize ROI. Strong analytical skills and a passion for search marketing are essential for success in this position. If you are ready to drive effective paid search strategies, we invite you to apply!
Responsibilities
- Develop and implement SEM strategies to increase website traffic
- Optimize ad campaigns for maximum ROI
- Monitor and analyze campaign performance
- Conduct keyword research and competitor analysis
- Collaborate with the marketing team to create effective marketing campaigns
- Stay up-to-date with industry trends and best practices
- Generate reports on campaign performance
- Manage budgets and allocate resources effectively
- Identify opportunities for growth and improvement
- Communicate with stakeholders on campaign progress
Requirement
- Proven experience in SEM and digital marketing
- Strong understanding of search engine algorithms
- Excellent analytical and problem-solving skills
- Ability to manage multiple projects and meet deadlines
- Proficiency in Google Ads and other SEM tools
- Strong communication and collaboration skills
- Detail-oriented and organized
- Degree in Marketing or related field
- Google AdWords certification is a plus
- Experience with A/B testing and data analysis
Skills
- SEM
- Google Ads
- Digital Marketing
- Search Engine Optimization
- Keyword Research
- Data Analysis
- A/B Testing
- Communication Skills
- Problem-solving
- Time Management