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Products
INSTANT JOB AD
Hire INSTANTLY with AI and get highly relevant candidates in 72 hours
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
Search Engine Marketing (SEM) Specialist Job Description
A SEM Specialist focuses on managing and optimizing pay-per-click (PPC) advertising campaigns. They analyze performance metrics and develop strategies to maximize ROI.
Use this SEM Specialist job description template to attract candidates skilled in paid search strategies. Customize it based on your organization’s specific needs.
Search Engine Marketing (SEM) Specialist Responsibilities Include:
- Create and manage PPC campaigns on Google AdWords and Bing Ads
- Monitor and analyze campaign performance
- Optimize ads and keywords to improve ROI
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Job Brief
We are seeking a results-driven SEM Specialist to join our marketing team. In this role, you will manage PPC campaigns on platforms such as Google Ads and ensure alignment with our marketing goals.
Your responsibilities will include conducting keyword research, analyzing campaign performance, and optimizing ad spend to maximize ROI. Strong analytical skills and a passion for search marketing are essential for success in this position. If you are ready to drive effective paid search strategies, we invite you to apply!
Responsibilities
- Create and manage PPC campaigns on Google AdWords and Bing Ads
- Monitor and analyze campaign performance
- Optimize ads and keywords to improve ROI
- Conduct keyword research and competitor analysis
- Collaborate with the marketing team to develop SEM strategies
- Track and report on key performance metrics
- Stay up-to-date on industry trends and best practices
- Test and implement new SEM tactics
- Manage budgets and ensure cost-effective campaigns
- Provide recommendations for continuous improvement
Requirement
- Bachelor's degree in Marketing or related field
- Proven experience in managing PPC campaigns
- In-depth knowledge of Google AdWords and Bing Ads
- Strong analytical skills
- Excellent communication skills
- Ability to work independently and as part of a team
- Certification in Google AdWords or Bing Ads is a plus
- Experience with A/B testing and landing page optimization
- Knowledge of SEO best practices
- Ability to multitask and meet deadlines
Skills
- PPC management
- Google AdWords
- Bing Ads
- Analytics
- Keyword research
- A/B testing
- SEO
- SEM strategies
- Budget management
- Communication skills