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Create compelling job ads in seconds with AI-powered assistance.
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Automate your candidate screening and folder management.
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Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
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Explore what employers love about AJobThing recruitment platform for fast & successful hiring
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Get dedicated after-sales support, hiring guidance, and personalized assistance to ensure your recruitment success.
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Collaborate with us to achieve mutual success and reach a wider audience.
Resources
Products
AI JOB AD
Create compelling job ads in seconds with AI-powered assistance.
AI JOB FOLDER
Automate your candidate screening and folder management.
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
AJOBTHING CARE
Get dedicated after-sales support, hiring guidance, and personalized assistance to ensure your recruitment success.
PARTNERSHIP
Collaborate with us to achieve mutual success and reach a wider audience.
Search Engine Marketing (SEM) Specialist Job Description
A SEM Specialist focuses on managing and optimizing pay-per-click (PPC) advertising campaigns. They analyze performance metrics and develop strategies to maximize ROI.
Use this SEM Specialist job description template to attract candidates skilled in paid search strategies. Customize it based on your organization’s specific needs.
Search Engine Marketing (SEM) Specialist Responsibilities Include:
- Develop and implement SEM strategies to drive traffic and conversions
- Manage and optimize paid search campaigns on Google and Bing
- Perform keyword research and analysis to identify new opportunities
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Job Brief
We are seeking a results-driven SEM Specialist to join our marketing team. In this role, you will manage PPC campaigns on platforms such as Google Ads and ensure alignment with our marketing goals.
Your responsibilities will include conducting keyword research, analyzing campaign performance, and optimizing ad spend to maximize ROI. Strong analytical skills and a passion for search marketing are essential for success in this position. If you are ready to drive effective paid search strategies, we invite you to apply!
Responsibilities
- Develop and implement SEM strategies to drive traffic and conversions
- Manage and optimize paid search campaigns on Google and Bing
- Perform keyword research and analysis to identify new opportunities
- Monitor campaign performance and make data-driven decisions to improve results
- Create and test ad copy and landing pages for optimal performance
- Collaborate with other marketing teams to align SEM efforts with overall strategy
- Stay up-to-date on industry trends and best practices in SEM
- Provide regular reports and analysis on campaign performance
- Identify and implement opportunities for growth and optimization
- Contribute to the development of overall digital marketing strategy
Requirement
- Bachelor's degree in Marketing or related field
- Proven experience in SEM and digital marketing
- In-depth knowledge of Google Ads and Bing Ads
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal abilities
- Ability to work well under pressure and meet deadlines
- Google Ads certification is a plus
- Experience with A/B testing and data-driven decision-making
- Proficiency in Microsoft Excel and Google Analytics
- A creative and innovative mindset
Skills
- SEM
- Google Ads
- Bing Ads
- Digital Marketing
- Keyword Research
- Data Analysis
- A/B Testing
- Google Analytics
- Microsoft Excel
- Communication Skills