Job Description /Marketing/Search Engine Marketing (SEM) Specialist

Search Engine Marketing (SEM) Specialist Job Description

A SEM Specialist focuses on managing and optimizing pay-per-click (PPC) advertising campaigns. They analyze performance metrics and develop strategies to maximize ROI.

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Use this SEM Specialist job description template to attract candidates skilled in paid search strategies. Customize it based on your organization’s specific needs.

Search Engine Marketing (SEM) Specialist Responsibilities Include:

  • Develop and implement SEM strategies
  • Manage and optimize PPC campaigns
  • Conduct keyword research and analysis
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Job Brief

We are seeking a results-driven SEM Specialist to join our marketing team. In this role, you will manage PPC campaigns on platforms such as Google Ads and ensure alignment with our marketing goals.

Your responsibilities will include conducting keyword research, analyzing campaign performance, and optimizing ad spend to maximize ROI. Strong analytical skills and a passion for search marketing are essential for success in this position. If you are ready to drive effective paid search strategies, we invite you to apply!

Responsibilities

  • Develop and implement SEM strategies
  • Manage and optimize PPC campaigns
  • Conduct keyword research and analysis
  • Monitor and report on campaign performance
  • Collaborate with cross-functional teams
  • Stay informed about industry trends and updates
  • Identify and recommend opportunities for improvement
  • Stay updated on search engine algorithms
  • Work on A/B testing and optimization
  • Stay up-to-date with new tools and technologies in SEM

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Requirement

  • Bachelor's degree in Marketing or related field
  • Proven experience in SEM and digital marketing
  • Proficiency in Google AdWords and Analytics
  • Strong analytical skills
  • Excellent communication and teamwork abilities
  • Up-to-date with the latest trends and best practices in SEM
  • Attention to detail
  • Ability to work in a fast-paced environment
  • Certification in Google AdWords is a plus
  • Fluency in English and Malay

Skills

  • SEM
  • SEO
  • PPC
  • Google AdWords
  • Google Analytics
  • Keyword research
  • Campaign optimization
  • A/B testing
  • Digital marketing
  • Analytical skills

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