Job Description /Marketing/Search Engine Marketing (SEM) Specialist

Search Engine Marketing (SEM) Specialist Job Description

A SEM Specialist focuses on managing and optimizing pay-per-click (PPC) advertising campaigns. They analyze performance metrics and develop strategies to maximize ROI.

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Use this SEM Specialist job description template to attract candidates skilled in paid search strategies. Customize it based on your organization’s specific needs.

Search Engine Marketing (SEM) Specialist Responsibilities Include:

  • Develop and implement SEM strategies to drive traffic and conversions
  • Optimize SEM campaigns to meet performance goals
  • Monitor and analyze campaign performance
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Job Brief

We are seeking a results-driven SEM Specialist to join our marketing team. In this role, you will manage PPC campaigns on platforms such as Google Ads and ensure alignment with our marketing goals.

Your responsibilities will include conducting keyword research, analyzing campaign performance, and optimizing ad spend to maximize ROI. Strong analytical skills and a passion for search marketing are essential for success in this position. If you are ready to drive effective paid search strategies, we invite you to apply!

Responsibilities

  • Develop and implement SEM strategies to drive traffic and conversions
  • Optimize SEM campaigns to meet performance goals
  • Monitor and analyze campaign performance
  • Collaborate with team members to create cohesive marketing strategies
  • Stay up-to-date on industry trends and best practices
  • Manage budget and ROI for SEM campaigns
  • Generate reports on campaign performance
  • Test and optimize ad copy and landing pages
  • Work with external agencies and vendors as needed
  • Conduct keyword research and competitor analysis

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Requirement

  • Bachelor's degree in Marketing or related field
  • Proven experience in SEM and digital marketing
  • Experience with Google Ads and other SEM platforms
  • Strong analytical skills
  • Excellent communication and collaboration abilities
  • Ability to manage multiple projects and deadlines
  • Understanding of SEO principles
  • Knowledge of PPC campaigns
  • Certification in Google Ads is a plus
  • Creative problem-solving skills

Skills

  • Google Ads
  • SEM
  • Digital Marketing
  • SEO
  • PPC
  • Analytics
  • Communication
  • Collaboration
  • Budget Management
  • Problem-solving

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