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Products
JOB AD
Hire INSTANTLY with AI and get highly relevant candidates in 72 hours
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
AJOBTHING REVIEW
Explore what employers love about AJobThing recruitment platform for fast & successful hiring
Search Engine Marketing (SEM) Specialist Job Description
A SEM Specialist focuses on managing and optimizing pay-per-click (PPC) advertising campaigns. They analyze performance metrics and develop strategies to maximize ROI.
Use this SEM Specialist job description template to attract candidates skilled in paid search strategies. Customize it based on your organization’s specific needs.
Search Engine Marketing (SEM) Specialist Responsibilities Include:
- Develop and implement SEM strategies to increase website traffic and conversions
- Manage and optimize SEM campaigns on Google AdWords, Bing Ads, and other platforms
- Conduct keyword research and create targeted ad copy
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Job Brief
We are seeking a results-driven SEM Specialist to join our marketing team. In this role, you will manage PPC campaigns on platforms such as Google Ads and ensure alignment with our marketing goals.
Your responsibilities will include conducting keyword research, analyzing campaign performance, and optimizing ad spend to maximize ROI. Strong analytical skills and a passion for search marketing are essential for success in this position. If you are ready to drive effective paid search strategies, we invite you to apply!
Responsibilities
- Develop and implement SEM strategies to increase website traffic and conversions
- Manage and optimize SEM campaigns on Google AdWords, Bing Ads, and other platforms
- Conduct keyword research and create targeted ad copy
- Monitor and analyze campaign performance metrics
- Identify trends and insights to optimize campaigns
- Collaborate with the marketing team to align SEM strategies with overall marketing goals
- Stay up-to-date on industry trends and best practices
- Prepare regular reports on campaign performance
- Recommend and implement improvements to SEM strategies
- Work with external agencies and vendors as needed
Requirement
- Bachelor's degree in Marketing or related field
- Proven experience in SEM and digital marketing
- Familiarity with Google AdWords, Bing Ads, and other SEM platforms
- Strong analytical skills and attention to detail
- Excellent communication and teamwork abilities
- Ability to manage multiple projects and meet deadlines
- Certification in Google AdWords or Bing Ads is a plus
- Understanding of SEO principles
- Experience with A/B testing and performance metrics
- Knowledge of web analytics tools
Skills
- SEM
- Digital Marketing
- Google AdWords
- Bing Ads
- SEO
- A/B Testing
- Web Analytics
- Communication
- Teamwork
- Analytical Skills