Job Description /Marketing/Product Marketing Director

Product Marketing Director Job Description

A Product Marketing Director is a senior-level leader who drives the development and execution of product marketing strategies. They are responsible for enhancing brand awareness and ensuring customer satisfaction through effective marketing initiatives.

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This Product Marketing Director job description template can help you attract experienced candidates who can lead your product marketing efforts. Customize it based on your organization's needs and goals.

Product Marketing Director Responsibilities Include:

  • Develop and execute product marketing strategies
  • Collaborate with cross-functional teams to launch new products
  • Conduct market research and analysis to identify trends and opportunities
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Job Brief

We are looking for a strategic and creative Product Marketing Director to join our management team. In this role, you will oversee all aspects of marketing for our product lines, from market analysis to strategic development and execution.

You will collaborate with product development teams to shape product positioning and messaging. Additionally, you will analyze market trends and customer preferences to recommend adjustments that enhance competitiveness and profitability.

Your leadership will be pivotal in guiding the marketing team while coordinating efforts with sales and other departments. This position is perfect for someone with a strong product marketing background and a track record of achieving profitable results.

If you are ready to take on a challenging and rewarding role, we invite you to apply.

Responsibilities

  • Develop and execute product marketing strategies
  • Collaborate with cross-functional teams to launch new products
  • Conduct market research and analysis to identify trends and opportunities
  • Create marketing collateral and sales materials
  • Manage product pricing and positioning
  • Monitor and report on marketing campaign performance
  • Lead and mentor a team of marketing professionals
  • Work closely with sales teams to drive product sales
  • Stay up-to-date on industry trends and best practices
  • Contribute to overall marketing and business strategy

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Requirement

  • Bachelor's degree in Marketing or related field
  • Minimum of 5 years experience in product marketing
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation abilities
  • Proven track record of successful product launches
  • Ability to work effectively in a fast-paced environment
  • Experience managing a team of marketing professionals
  • Knowledge of digital marketing strategies and tools
  • Demonstrated ability to drive results and meet targets
  • Creative thinking and innovative approach to marketing

Skills

  • Product management
  • Marketing strategy
  • Market research
  • Digital marketing
  • Brand management
  • Sales and marketing analytics
  • Product positioning
  • Team leadership
  • Project management
  • Budget management

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