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INSTANT JOB AD
Hire INSTANTLY with AI and get highly relevant candidates in 72 hours
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
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Product Marketing Director Job Description
A Product Marketing Director is a senior-level leader who drives the development and execution of product marketing strategies. They are responsible for enhancing brand awareness and ensuring customer satisfaction through effective marketing initiatives.
This Product Marketing Director job description template can help you attract experienced candidates who can lead your product marketing efforts. Customize it based on your organization's needs and goals.
Product Marketing Director Responsibilities Include:
- Develop and execute product marketing strategies
- Collaborate with product management to define product features and go-to-market plans
- Create and manage marketing campaigns to drive product awareness and adoption
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Job Brief
We are looking for a strategic and creative Product Marketing Director to join our management team. In this role, you will oversee all aspects of marketing for our product lines, from market analysis to strategic development and execution.
You will collaborate with product development teams to shape product positioning and messaging. Additionally, you will analyze market trends and customer preferences to recommend adjustments that enhance competitiveness and profitability.
Your leadership will be pivotal in guiding the marketing team while coordinating efforts with sales and other departments. This position is perfect for someone with a strong product marketing background and a track record of achieving profitable results.
If you are ready to take on a challenging and rewarding role, we invite you to apply.
Responsibilities
- Develop and execute product marketing strategies
- Collaborate with product management to define product features and go-to-market plans
- Create and manage marketing campaigns to drive product awareness and adoption
- Analyze market trends and customer insights to inform product strategy
- Lead cross-functional teams to launch new products and features
- Monitor and report on marketing performance metrics
- Identify and prioritize target market segments
- Manage the product marketing budget
- Stay up-to-date on industry trends and best practices
- Provide leadership and guidance to the marketing team
Requirement
- Minimum 5 years of experience in product marketing
- Proven track record of launching successful marketing campaigns
- Strong analytical skills and ability to interpret data
- Excellent communication and presentation skills
- Ability to manage cross-functional teams
- Experience in market research and competitive analysis
- Knowledge of digital marketing strategies
- Strong project management skills
- Ability to work in a fast-paced environment
- Bachelor's degree in Marketing or related field
Skills
- Product marketing
- Strategic planning
- Market analysis
- Marketing campaigns
- Digital marketing
- Project management
- Communication skills
- Team leadership
- Data interpretation
- Cross-functional collaboration