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INSTANT JOB AD
Hire INSTANTLY with AI and get highly relevant candidates in 72 hours
CAREER PAGE
Build your personalized career page with strong company branding to attract candidates and manage your job vacancy.
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Product Marketing Director Job Description
A Product Marketing Director is a senior-level leader who drives the development and execution of product marketing strategies. They are responsible for enhancing brand awareness and ensuring customer satisfaction through effective marketing initiatives.
This Product Marketing Director job description template can help you attract experienced candidates who can lead your product marketing efforts. Customize it based on your organization's needs and goals.
Product Marketing Director Responsibilities Include:
- Develop and implement product marketing strategies
- Collaborate with product development team to define product features and benefits
- Conduct market research to identify customer needs and trends
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Job Brief
We are looking for a strategic and creative Product Marketing Director to join our management team. In this role, you will oversee all aspects of marketing for our product lines, from market analysis to strategic development and execution.
You will collaborate with product development teams to shape product positioning and messaging. Additionally, you will analyze market trends and customer preferences to recommend adjustments that enhance competitiveness and profitability.
Your leadership will be pivotal in guiding the marketing team while coordinating efforts with sales and other departments. This position is perfect for someone with a strong product marketing background and a track record of achieving profitable results.
If you are ready to take on a challenging and rewarding role, we invite you to apply.
Responsibilities
- Develop and implement product marketing strategies
- Collaborate with product development team to define product features and benefits
- Conduct market research to identify customer needs and trends
- Create marketing materials and campaigns to promote products
- Track and analyze marketing metrics to measure success
- Manage product launch activities and timelines
- Work closely with sales team to drive product revenue
- Lead and mentor a team of marketing professionals
- Stay current on industry trends and competitor activities
- Drive overall brand awareness and positioning
Requirement
- Bachelor's degree in Marketing or related field
- Minimum 5 years of experience in product marketing
- Proven track record of successful product launches
- Strong analytical and strategic planning skills
- Excellent communication and presentation abilities
- Ability to collaborate cross-functionally
- Experience with market research and analysis
- Knowledge of digital marketing strategies
- Ability to manage multiple projects simultaneously
- Strong leadership and team management skills
Skills
- Product marketing
- Market research
- Digital marketing
- Strategic planning
- Team management
- Communication
- Analytical skills
- Project management
- Leadership
- Collaboration