Job Description /Public Relations (PR)/Public Relations (PR) Officer

Public Relations (PR) Officer Job Description

A Public Relations (PR) Officer is responsible for managing the communication between an organization and its public. They strive to maintain a positive brand image and handle communication through various media channels. Their role is key in engaging the public and enhancing the organization's reputation.

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Leverage this Public Relations (PR) Officer job description template to find candidates who will enhance your organization’s public communication. Tailor it to ensure it matches your organization's unique needs. This role is essential for maintaining the brand’s public image.

Public Relations (PR) Officer Responsibilities Include:

  • Develop PR campaigns and strategies
  • Collaborate with internal teams to create engaging content
  • Build and maintain relationships with media outlets and influencers
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Job Brief

We are looking for an enthusiastic Public Relations (PR) Officer to join our team and ensure effective communication with our stakeholders.

The PR Officer will develop and distribute press releases, respond to media inquiries, and enhance our social media presence. You will play a crucial role in organizing events that promote our organization’s agenda and develop strategies to improve public perception.

You will work closely with the PR Director to implement comprehensive communication plans and address public relations issues as they arise effectively.

The ideal candidate should have strong verbal and writing skills, the ability to work under tight deadlines, and familiarity with public relations tools and tactics. This is an excellent opportunity for someone passionate about communication and looking to make a substantial impact.

Responsibilities

  • Develop PR campaigns and strategies
  • Collaborate with internal teams to create engaging content
  • Build and maintain relationships with media outlets and influencers
  • Organize events and press conferences
  • Monitor and analyze PR metrics and results
  • Prepare and distribute press releases
  • Manage PR budgets
  • Stay up-to-date with industry trends and news
  • Handle crisis communications
  • Support marketing initiatives

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Requirement

  • Bachelor's degree in Communications, Public Relations, or related field
  • Proven experience in PR or similar role
  • Excellent communication and presentation skills
  • Strong organizational and time-management abilities
  • Ability to work well under pressure
  • Knowledge of social media platforms and trends
  • Creativity and problem-solving skills
  • Attention to detail
  • Ability to work independently and in a team
  • Fluency in English and Malay

Skills

  • Media relations
  • Social media management
  • Event planning
  • Crisis management
  • Content creation
  • Copywriting
  • Public speaking
  • Analytics
  • Project management
  • Graphic design

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