Job Description /Marketing/Head of Growth Marketing

Head of Growth Marketing Job Description

The Head of Growth Marketing is a senior leader responsible for driving overall growth strategies through innovative marketing initiatives. They collaborate across departments to enhance customer acquisition and retention.

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This Head of Growth Marketing job description template will help you find a visionary leader who can steer your growth marketing strategies. Customize it to align with your organization's goals.

Head of Growth Marketing Responsibilities Include:

  • Develop and implement growth marketing strategies to increase customer acquisition and retention
  • Manage and optimize digital marketing channels, including SEO, SEM, and social media
  • Collaborate with cross-functional teams to execute marketing campaigns and initiatives
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Job Brief

We are seeking a strategic and entrepreneurial Head of Growth Marketing to join our executive team. In this role, you will lead innovative marketing initiatives designed to accelerate growth and improve customer engagement.

You will analyze market trends, develop actionable growth strategies, and collaborate with cross-functional teams to ensure execution. A data-driven approach combined with creative thinking will be key to your success in this role.

If you are a strategic thinker with a passion for driving growth through marketing, we invite you to apply. Join us to make a meaningful impact on our business trajectory!

Responsibilities

  • Develop and implement growth marketing strategies to increase customer acquisition and retention
  • Manage and optimize digital marketing channels, including SEO, SEM, and social media
  • Collaborate with cross-functional teams to execute marketing campaigns and initiatives
  • Analyze data and metrics to track performance and identify opportunities for improvement
  • Lead and mentor a team of marketing professionals to achieve company goals
  • Stay up-to-date on industry trends and emerging technologies to drive innovation
  • Work closely with the sales team to align marketing efforts with business objectives
  • Monitor and report on marketing KPIs to senior management
  • Manage marketing budget and allocate resources effectively
  • Drive continuous improvement and optimization of marketing strategies

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Requirement

  • Bachelor's degree in Marketing or related field
  • Minimum of 5 years experience in growth marketing
  • Proven track record of successfully scaling customer acquisition channels
  • Strong analytical skills and data-driven mindset
  • Excellent communication and leadership abilities
  • Experience with SEO, SEM, social media marketing, and email campaigns
  • Ability to work effectively in a fast-paced environment
  • Creative thinker with a passion for driving results
  • Experience managing a team of marketers
  • Knowledge of industry trends and best practices

Skills

  • SEO
  • SEM
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Data Analytics
  • Customer Acquisition
  • Marketing Automation
  • Lead Generation
  • Brand Development

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