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Marketing Analytics Associate Job Description
A Marketing Analytics Associate analyzes data related to marketing campaigns to drive decision-making. They help identify trends, measure performance, and provide actionable insights to optimize marketing strategies.
This Marketing Analytics Associate job description template can assist you in identifying candidates who have the analytical mindset necessary to drive marketing effectiveness. Tailor it to fit your organization’s requirements.
Marketing Analytics Associate Responsibilities Include:
- Collect and analyze data to measure the effectiveness of marketing campaigns
- Create reports and dashboards to track key performance indicators
- Identify trends and insights to optimize marketing strategies
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Job Brief
We are looking for an analytical Marketing Analytics Associate to help our marketing team make informed decisions. In this role, you will gather and analyze data related to our campaigns and overall marketing efforts.
You will prepare reports and presentations to communicate your findings to stakeholders, enabling data-driven decisions. Additionally, you will identify opportunities for optimization across our marketing channels.
The ideal candidate will have strong analytical skills and proficiency with data analysis tools. If you are passionate about marketing and enjoy working with data, we invite you to apply!
Join us to contribute to our success through insightful analysis and strategic recommendations.
Responsibilities
- Collect and analyze data to measure the effectiveness of marketing campaigns
- Create reports and dashboards to track key performance indicators
- Identify trends and insights to optimize marketing strategies
- Collaborate with cross-functional teams to implement data-driven solutions
- Stay up-to-date with industry trends and best practices in marketing analytics
- Present findings and recommendations to senior management
- Develop and maintain data quality standards and processes
- Assist in the development of marketing plans and budgets
- Conduct market research and competitor analysis
- Support the continuous improvement of marketing analytics processes
Requirement
- Bachelor's degree in Marketing, Statistics, or related field
- 2+ years of experience in marketing analytics
- Proficiency in data analysis tools such as Excel, Google Analytics, and Tableau
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Ability to work independently and in a team environment
- Experience with A/B testing and statistical analysis
- Knowledge of digital marketing trends and best practices
- Detail-oriented and results-driven mindset
- Ability to multitask and prioritize projects effectively
Skills
- Data analysis
- Statistics
- Marketing analytics
- Digital marketing
- Data visualization
- A/B testing
- SQL
- Google Analytics
- Excel
- Tableau