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Marketing Analytics Associate Job Description
A Marketing Analytics Associate analyzes data related to marketing campaigns to drive decision-making. They help identify trends, measure performance, and provide actionable insights to optimize marketing strategies.
This Marketing Analytics Associate job description template can assist you in identifying candidates who have the analytical mindset necessary to drive marketing effectiveness. Tailor it to fit your organization’s requirements.
Marketing Analytics Associate Responsibilities Include:
- Analyze marketing data to provide insights and recommendations for campaign optimization
- Develop and implement data-driven marketing strategies
- Track and report on key performance metrics
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Job Brief
We are looking for an analytical Marketing Analytics Associate to help our marketing team make informed decisions. In this role, you will gather and analyze data related to our campaigns and overall marketing efforts.
You will prepare reports and presentations to communicate your findings to stakeholders, enabling data-driven decisions. Additionally, you will identify opportunities for optimization across our marketing channels.
The ideal candidate will have strong analytical skills and proficiency with data analysis tools. If you are passionate about marketing and enjoy working with data, we invite you to apply!
Join us to contribute to our success through insightful analysis and strategic recommendations.
Responsibilities
- Analyze marketing data to provide insights and recommendations for campaign optimization
- Develop and implement data-driven marketing strategies
- Track and report on key performance metrics
- Collaborate with cross-functional teams to drive marketing initiatives
- Conduct market research and competitor analysis
- Manage and optimize marketing campaigns
- Create and deliver presentations to stakeholders
- Stay up-to-date on industry trends and best practices
- Identify opportunities for process improvement
- Support the marketing team in various projects
Requirement
- Bachelor's degree in Marketing, Business, Statistics, or related field
- Strong analytical skills and proficiency in data analysis tools such as Excel, SQL, and Google Analytics
- Experience with marketing automation platforms
- Excellent communication and presentation skills
- Ability to work well in a fast-paced environment
- Detail-oriented and organized
- Knowledge of digital marketing trends and best practices
- Ability to think creatively and strategically
- Experience in A/B testing and performance measurement
- Ability to work independently and as part of a team
Skills
- Data analysis
- Marketing analytics
- Digital marketing
- Statistical analysis
- Marketing automation
- Excel
- SQL
- Google Analytics
- A/B testing
- Presentation skills