Job Description /Marketing/Marketing Analytics Associate

Marketing Analytics Associate Job Description

A Marketing Analytics Associate analyzes data related to marketing campaigns to drive decision-making. They help identify trends, measure performance, and provide actionable insights to optimize marketing strategies.

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This Marketing Analytics Associate job description template can assist you in identifying candidates who have the analytical mindset necessary to drive marketing effectiveness. Tailor it to fit your organization’s requirements.

Marketing Analytics Associate Responsibilities Include:

  • Collect and analyze data to evaluate marketing campaigns
  • Develop and implement data-driven strategies to optimize marketing performance
  • Create reports and presentations to communicate insights and recommendations
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Job Brief

We are looking for an analytical Marketing Analytics Associate to help our marketing team make informed decisions. In this role, you will gather and analyze data related to our campaigns and overall marketing efforts.

You will prepare reports and presentations to communicate your findings to stakeholders, enabling data-driven decisions. Additionally, you will identify opportunities for optimization across our marketing channels.

The ideal candidate will have strong analytical skills and proficiency with data analysis tools. If you are passionate about marketing and enjoy working with data, we invite you to apply!

Join us to contribute to our success through insightful analysis and strategic recommendations.

Responsibilities

  • Collect and analyze data to evaluate marketing campaigns
  • Develop and implement data-driven strategies to optimize marketing performance
  • Create reports and presentations to communicate insights and recommendations
  • Collaborate with cross-functional teams to align on campaign goals and objectives
  • Monitor and track key performance indicators (KPIs) to measure campaign success
  • Stay up-to-date on industry trends and best practices in marketing analytics
  • Identify opportunities for process improvement and efficiency
  • Support the marketing team in ad-hoc data analysis requests
  • Conduct market research and competitive analysis
  • Assist in the development of marketing strategies and initiatives

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Requirement

  • Bachelor's degree in Marketing, Analytics, or related field
  • 2+ years of experience in marketing analytics
  • Proficiency in Google Analytics and other data analytics tools
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Ability to work independently and in a team environment
  • Experience with A/B testing and data visualization
  • Knowledge of digital marketing trends and best practices
  • Attention to detail and accuracy
  • Ability to multitask and meet deadlines

Skills

  • Data analysis
  • Marketing strategy
  • Statistical modeling
  • Data visualization
  • Digital marketing
  • Market research
  • A/B testing
  • Google Analytics
  • Microsoft Excel
  • Presentation skills

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