Job Description /Marketing/Demand Generation Manager

Demand Generation Manager Job Description

A Demand Generation Manager is responsible for developing strategies that drive lead generation and increase sales opportunities. They oversee demand generation campaigns and ensure alignment with overall marketing goals.

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This Demand Generation Manager job description template is crafted to attract candidates who can effectively generate demand for your business. Customize it to align with your organization's objectives.

Demand Generation Manager Responsibilities Include:

  • Develop and execute demand generation strategies to drive qualified leads and revenue growth
  • Collaborate with sales and marketing teams to create integrated campaigns
  • Manage marketing automation platforms to optimize lead nurturing and scoring processes
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Job Brief

We are seeking a data-driven Demand Generation Manager to lead our demand generation initiatives. In this role, you will develop and implement comprehensive marketing strategies that generate high-quality leads and engage prospects.

You will collaborate closely with sales and marketing teams to align strategies, monitor campaign performance, and optimize processes to drive conversions. Strong analytical skills and experience in managing demand generation efforts are essential for success.

If you have a passion for driving results and thrive in a collaborative environment, we invite you to apply. Join us to contribute to our growth!

Responsibilities

  • Develop and execute demand generation strategies to drive qualified leads and revenue growth
  • Collaborate with sales and marketing teams to create integrated campaigns
  • Manage marketing automation platforms to optimize lead nurturing and scoring processes
  • Analyze campaign performance and make data-driven recommendations for improvements
  • Identify new opportunities for lead generation through market research and competitor analysis
  • Track and report on key performance metrics to measure success
  • Stay up-to-date on industry trends and best practices in demand generation
  • Manage budget and resources effectively to maximize ROI
  • Lead cross-functional teams on strategic marketing projects
  • Contribute to overall marketing strategy and planning

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Requirement

  • Bachelor's degree in Marketing or related field
  • Minimum 3 years of experience in demand generation or digital marketing
  • Proven track record of creating successful lead generation campaigns
  • Excellent analytical and problem-solving skills
  • Strong communication and project management skills
  • Experience with marketing automation platforms such as HubSpot or Marketo
  • Knowledge of SEO, SEM, and social media marketing best practices
  • Ability to work in a fast-paced environment and meet deadlines
  • Experience in B2B marketing is a plus
  • Fluency in English and Malay

Skills

  • Lead generation
  • Marketing automation
  • Campaign management
  • Data analysis
  • SEO/SEM
  • Social media marketing
  • Project management
  • Budget management
  • Market research
  • Team leadership

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