Media Buyer Job Description

A Media Buyer is responsible for purchasing advertising space and ensuring effective media placements. They analyze and negotiate rates to optimize advertising budgets.

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This Media Buyer job description template helps you find a candidate who can effectively manage your media buying efforts. Customize it based on your organization’s specific needs.

Media Buyer Responsibilities Include:

  • Develop and implement media buying strategies
  • Negotiate with advertising vendors to secure optimal rates
  • Monitor and analyze campaign performance
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Job Brief

We are seeking an experienced Media Buyer to join our marketing team. In this role, you will handle media buying strategies, negotiating rates and placements to optimize campaign effectiveness and ROI.

You will collaborate with the marketing team to ensure alignment with overall strategies while analyzing performance data to inform future buys. Strong negotiation and analytical skills will be crucial for success in this position.

If you have a passion for media buying and a track record of driving successful campaigns, we encourage you to apply. Join us to enhance our media strategies!

Responsibilities

  • Develop and implement media buying strategies
  • Negotiate with advertising vendors to secure optimal rates
  • Monitor and analyze campaign performance
  • Optimize media plans based on data and insights
  • Collaborate with creative team to ensure messaging aligns with brand goals
  • Stay up-to-date on industry trends and best practices
  • Manage budgets and allocate resources effectively
  • Track and report on key metrics and KPIs
  • Communicate with clients and internal stakeholders to ensure campaign success
  • Troubleshoot any issues that arise during campaign execution

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Requirement

  • Bachelor's degree in Marketing or related field
  • Minimum 2 years of experience in media buying
  • Strong analytical and negotiation skills
  • Excellent communication and organizational skills
  • Familiarity with digital advertising platforms
  • Ability to work under pressure and meet deadlines
  • Attention to detail
  • Knowledge of market trends and consumer behavior
  • Ability to work collaboratively in a team environment
  • Fluency in English and Malay languages

Skills

  • Analytical skills
  • Negotiation skills
  • Communication skills
  • Organizational skills
  • Attention to detail
  • Collaboration skills
  • Problem-solving skills
  • Time management skills
  • Adaptability
  • Creativity

Frequently Asked Questions About Media Buyer Job Description

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