Media Buyer Job Description

A Media Buyer is responsible for purchasing advertising space and ensuring effective media placements. They analyze and negotiate rates to optimize advertising budgets.

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This Media Buyer job description template helps you find a candidate who can effectively manage your media buying efforts. Customize it based on your organization’s specific needs.

Media Buyer Responsibilities Include:

  • Research and analyze target audience and media channels
  • Plan and execute media campaigns to reach target audience
  • Negotiate with media vendors to secure optimal rates and placements
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Job Brief

We are seeking an experienced Media Buyer to join our marketing team. In this role, you will handle media buying strategies, negotiating rates and placements to optimize campaign effectiveness and ROI.

You will collaborate with the marketing team to ensure alignment with overall strategies while analyzing performance data to inform future buys. Strong negotiation and analytical skills will be crucial for success in this position.

If you have a passion for media buying and a track record of driving successful campaigns, we encourage you to apply. Join us to enhance our media strategies!

Responsibilities

  • Research and analyze target audience and media channels
  • Plan and execute media campaigns to reach target audience
  • Negotiate with media vendors to secure optimal rates and placements
  • Monitor and optimize media campaigns to ensure performance goals are met
  • Collaborate with internal teams to align media strategies with overall marketing objectives
  • Track and report on campaign performance and ROI
  • Stay current on industry trends and best practices
  • Manage media budgets and expenses
  • Build and maintain relationships with media partners
  • Provide recommendations for future media strategies

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Requirement

  • Bachelor's degree in Marketing, Advertising, or related field
  • Minimum of 2 years experience in media buying
  • Strong analytical and negotiation skills
  • Knowledge of media planning and buying tools
  • Excellent communication and interpersonal skills
  • Ability to work under pressure and meet deadlines
  • Attention to detail and accuracy
  • Proficiency in Microsoft Office Suite
  • Familiarity with digital marketing trends
  • Ability to multitask and prioritize workload

Skills

  • Media planning and buying
  • Negotiation skills
  • Analytical skills
  • Communication skills
  • Interpersonal skills
  • Digital marketing
  • Microsoft Office Suite
  • Attention to detail
  • Time management
  • Problem-solving

Frequently Asked Questions About Media Buyer Job Description

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