Job Description /Marketing/Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist Job Description

An SEO Specialist focuses on optimizing website content to improve search engine rankings and visibility. They conduct keyword research, monitor performance, and develop strategies to enhance organic traffic.

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This SEO Specialist job description template is designed to help you find candidates with a strong understanding of search engine optimization. Tailor it to fit your organization’s needs.

Search Engine Optimization (SEO) Specialist Responsibilities Include:

  • Develop and implement SEO strategies to drive organic traffic
  • Conduct keyword research and optimize website content
  • Monitor and analyze website performance metrics
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Job Brief

We are looking for an experienced SEO Specialist to join our digital marketing team. In this role, you will develop and implement SEO strategies that improve our website's visibility and drive organic traffic.

You will conduct audits, analyze performance metrics, optimize on-page and off-page content, and stay up-to-date with search engine trends. Strong analytical skills and a keen eye for detail are essential for success. If you have a passion for SEO and want to drive meaningful results, we encourage you to apply!

Responsibilities

  • Develop and implement SEO strategies to drive organic traffic
  • Conduct keyword research and optimize website content
  • Monitor and analyze website performance metrics
  • Collaborate with content creators to improve SEO rankings
  • Stay up-to-date with the latest trends and best practices in SEO
  • Track and report on SEO performance metrics
  • Work closely with the marketing team to implement SEO recommendations
  • Identify and fix technical SEO issues on the website
  • Implement link building strategies to improve search engine rankings
  • Provide SEO training and guidance to team members

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Requirement

  • Proven experience in SEO and digital marketing
  • In-depth knowledge of keyword research, SEO copywriting, and on-page optimization
  • Familiarity with SEO tools such as Google Analytics and SEMrush
  • Strong analytical and problem-solving skills
  • Excellent communication and teamwork abilities
  • Bachelor's degree in Marketing, Communications, or related field
  • Google Analytics and Google AdWords certification is a plus
  • Ability to work independently and meet deadlines
  • Experience with content management systems (CMS)
  • Understanding of HTML, CSS, and JavaScript

Skills

  • SEO strategy development
  • Keyword research and optimization
  • SEO copywriting
  • On-page optimization
  • Google Analytics
  • SEMrush
  • Analytical skills
  • Problem-solving abilities
  • Communication skills
  • Teamwork skills

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