Job Description /Marketing/Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist Job Description

An SEO Specialist focuses on optimizing website content to improve search engine rankings and visibility. They conduct keyword research, monitor performance, and develop strategies to enhance organic traffic.

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This SEO Specialist job description template is designed to help you find candidates with a strong understanding of search engine optimization. Tailor it to fit your organization’s needs.

Search Engine Optimization (SEO) Specialist Responsibilities Include:

  • Conduct keyword research and analysis
  • Implement on-page and off-page SEO strategies
  • Monitor website performance and search engine rankings
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Job Brief

We are looking for an experienced SEO Specialist to join our digital marketing team. In this role, you will develop and implement SEO strategies that improve our website's visibility and drive organic traffic.

You will conduct audits, analyze performance metrics, optimize on-page and off-page content, and stay up-to-date with search engine trends. Strong analytical skills and a keen eye for detail are essential for success. If you have a passion for SEO and want to drive meaningful results, we encourage you to apply!

Responsibilities

  • Conduct keyword research and analysis
  • Implement on-page and off-page SEO strategies
  • Monitor website performance and search engine rankings
  • Optimize website content for search engines
  • Collaborate with content creators to develop SEO-friendly content
  • Track and report on SEO performance metrics
  • Stay up-to-date with the latest SEO trends and best practices
  • Work closely with the marketing team to align SEO strategies with overall goals
  • Manage SEO projects and timelines
  • Identify and resolve technical SEO issues

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Requirement

  • Proven experience as an SEO specialist or similar role
  • Knowledge of keyword research and SEO tools
  • Familiarity with on-page and off-page SEO techniques
  • Ability to analyze website performance metrics
  • Excellent communication and teamwork skills
  • Strong analytical and problem-solving abilities
  • Attention to detail and ability to multitask
  • Bachelor's degree in Marketing, Communications or related field
  • Google Analytics and Google Adwords certification preferred
  • Experience with website optimization tools

Skills

  • Keyword research
  • On-page SEO
  • Off-page SEO
  • Google Analytics
  • Search engine ranking
  • SEO tools
  • Content optimization
  • SEO reporting
  • Technical SEO
  • SEO project management

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