Job Description /Marketing/Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist Job Description

An SEO Specialist focuses on optimizing website content to improve search engine rankings and visibility. They conduct keyword research, monitor performance, and develop strategies to enhance organic traffic.

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This SEO Specialist job description template is designed to help you find candidates with a strong understanding of search engine optimization. Tailor it to fit your organization’s needs.

Search Engine Optimization (SEO) Specialist Responsibilities Include:

  • Conduct keyword research and analysis
  • Optimize website content for search engines
  • Develop and implement link building strategies
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Job Brief

We are looking for an experienced SEO Specialist to join our digital marketing team. In this role, you will develop and implement SEO strategies that improve our website's visibility and drive organic traffic.

You will conduct audits, analyze performance metrics, optimize on-page and off-page content, and stay up-to-date with search engine trends. Strong analytical skills and a keen eye for detail are essential for success. If you have a passion for SEO and want to drive meaningful results, we encourage you to apply!

Responsibilities

  • Conduct keyword research and analysis
  • Optimize website content for search engines
  • Develop and implement link building strategies
  • Monitor and analyze website traffic and performance
  • Collaborate with marketing and content teams to improve SEO
  • Stay up-to-date with the latest SEO trends and best practices
  • Track and report on SEO performance metrics
  • Provide recommendations for website improvements
  • Manage SEO campaigns and projects
  • Communicate with clients and stakeholders

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Requirement

  • Proven experience as an SEO Specialist or similar role
  • Knowledge of keyword research and SEO best practices
  • Familiarity with Google Analytics and SEO tools
  • Excellent written and verbal communication skills
  • Ability to work independently and as part of a team
  • Strong analytical and problem-solving skills
  • Bachelor's degree in Marketing, Communications, or related field
  • Certification in Google Analytics or other SEO tools is a plus
  • Knowledge of HTML and CSS is a plus
  • Experience with content management systems (CMS) is a plus

Skills

  • SEO analysis
  • Keyword research
  • Link building
  • Google Analytics
  • CMS
  • HTML/CSS
  • Content optimization
  • Communication skills
  • Problem-solving
  • Teamwork

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