Job Description /Marketing/Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist Job Description

An SEO Specialist focuses on optimizing website content to improve search engine rankings and visibility. They conduct keyword research, monitor performance, and develop strategies to enhance organic traffic.

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This SEO Specialist job description template is designed to help you find candidates with a strong understanding of search engine optimization. Tailor it to fit your organization’s needs.

Search Engine Optimization (SEO) Specialist Responsibilities Include:

  • Conduct keyword research and analysis
  • Optimize website content for search engines
  • Develop and implement link building strategies
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Job Brief

We are looking for an experienced SEO Specialist to join our digital marketing team. In this role, you will develop and implement SEO strategies that improve our website's visibility and drive organic traffic.

You will conduct audits, analyze performance metrics, optimize on-page and off-page content, and stay up-to-date with search engine trends. Strong analytical skills and a keen eye for detail are essential for success. If you have a passion for SEO and want to drive meaningful results, we encourage you to apply!

Responsibilities

  • Conduct keyword research and analysis
  • Optimize website content for search engines
  • Develop and implement link building strategies
  • Monitor and report on website traffic and performance
  • Collaborate with marketing and content teams to create SEO-friendly content
  • Stay up-to-date on the latest SEO trends and best practices
  • Track and analyze website metrics and make recommendations for improvement
  • Perform technical SEO audits and provide recommendations for optimization
  • Manage PPC campaigns and monitor ROI
  • Implement on-page and off-page SEO strategies

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Requirement

  • Bachelor's degree in Marketing, Communications, or related field
  • Proven experience in SEO and SEM
  • Familiarity with Google Analytics and other SEO tools
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Ability to work independently and as part of a team
  • Knowledge of HTML, CSS, and JavaScript
  • Experience with content management systems
  • Understanding of search engine algorithms and ranking factors
  • Certification in Google AdWords or Analytics

Skills

  • Keyword research
  • On-page optimization
  • Off-page optimization
  • Link building
  • Google Analytics
  • SEO tools (e.g. SEMrush, Moz)
  • Content management systems (e.g. WordPress)
  • PPC campaigns
  • Technical SEO audits
  • HTML, CSS, JavaScript

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