Job Description /Marketing/Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist Job Description

An SEO Specialist focuses on optimizing website content to improve search engine rankings and visibility. They conduct keyword research, monitor performance, and develop strategies to enhance organic traffic.

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This SEO Specialist job description template is designed to help you find candidates with a strong understanding of search engine optimization. Tailor it to fit your organization’s needs.

Search Engine Optimization (SEO) Specialist Responsibilities Include:

  • Develop and implement SEO strategies
  • Conduct keyword research and analysis
  • Optimize website content and metadata
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Job Brief

We are looking for an experienced SEO Specialist to join our digital marketing team. In this role, you will develop and implement SEO strategies that improve our website's visibility and drive organic traffic.

You will conduct audits, analyze performance metrics, optimize on-page and off-page content, and stay up-to-date with search engine trends. Strong analytical skills and a keen eye for detail are essential for success. If you have a passion for SEO and want to drive meaningful results, we encourage you to apply!

Responsibilities

  • Develop and implement SEO strategies
  • Conduct keyword research and analysis
  • Optimize website content and metadata
  • Monitor and analyze website traffic and performance
  • Collaborate with content creators to optimize content
  • Stay up-to-date with search engine algorithms and trends
  • Track and report on key SEO metrics
  • Identify and fix technical SEO issues
  • Manage PPC campaigns
  • Stay informed about industry news and trends

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Requirement

  • Bachelor's degree in Marketing, Communications, or related field
  • Proven experience in SEO and SEM
  • In-depth understanding of Google Analytics and other SEO tools
  • Strong analytical and problem-solving skills
  • Excellent communication and organizational skills
  • Ability to work independently and as part of a team
  • Knowledge of HTML, CSS, and JavaScript
  • Experience with content management systems
  • Up-to-date with the latest trends and best practices in SEO
  • Certification in Google AdWords or Google Analytics

Skills

  • Keyword research
  • On-page optimization
  • Off-page optimization
  • Link building
  • SEO auditing
  • Content strategy
  • Google Analytics
  • Google Search Console
  • Social media marketing
  • PPC advertising

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