Job Description /Marketing/Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist Job Description

An SEO Specialist focuses on optimizing website content to improve search engine rankings and visibility. They conduct keyword research, monitor performance, and develop strategies to enhance organic traffic.

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This SEO Specialist job description template is designed to help you find candidates with a strong understanding of search engine optimization. Tailor it to fit your organization’s needs.

Search Engine Optimization (SEO) Specialist Responsibilities Include:

  • Conduct keyword research and optimize content
  • Develop and implement link building strategies
  • Monitor and report on website performance
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Job Brief

We are looking for an experienced SEO Specialist to join our digital marketing team. In this role, you will develop and implement SEO strategies that improve our website's visibility and drive organic traffic.

You will conduct audits, analyze performance metrics, optimize on-page and off-page content, and stay up-to-date with search engine trends. Strong analytical skills and a keen eye for detail are essential for success. If you have a passion for SEO and want to drive meaningful results, we encourage you to apply!

Responsibilities

  • Conduct keyword research and optimize content
  • Develop and implement link building strategies
  • Monitor and report on website performance
  • Collaborate with web developers and designers to improve website optimization
  • Stay current on SEO best practices and industry trends
  • Implement technical SEO strategies such as schema markup and XML sitemaps
  • Optimize local search listings and Google My Business profiles
  • Create and manage PPC campaigns
  • Track and report on competitors' SEO strategies
  • Provide recommendations for website improvements

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Requirement

  • Proven experience in SEO strategies and techniques
  • Familiarity with keyword research and analysis
  • Solid understanding of on-page and off-page SEO
  • Ability to track and analyze website analytics
  • Excellent communication and writing skills
  • Strong attention to detail
  • Knowledge of HTML, CSS, and JavaScript
  • Ability to work independently and in a team
  • Bachelor's degree in Marketing or related field
  • Google Analytics and Google AdWords certification

Skills

  • SEO optimization
  • Keyword research
  • Link building
  • Website analytics
  • Content optimization
  • Technical SEO
  • Local SEO
  • PPC campaigns
  • Competitor analysis
  • Web development

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