Job Description /Marketing/Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist Job Description

An SEO Specialist focuses on optimizing website content to improve search engine rankings and visibility. They conduct keyword research, monitor performance, and develop strategies to enhance organic traffic.

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This SEO Specialist job description template is designed to help you find candidates with a strong understanding of search engine optimization. Tailor it to fit your organization’s needs.

Search Engine Optimization (SEO) Specialist Responsibilities Include:

  • Conduct keyword research and analysis
  • Optimize website content and meta tags
  • Monitor and report on website traffic and performance
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Job Brief

We are looking for an experienced SEO Specialist to join our digital marketing team. In this role, you will develop and implement SEO strategies that improve our website's visibility and drive organic traffic.

You will conduct audits, analyze performance metrics, optimize on-page and off-page content, and stay up-to-date with search engine trends. Strong analytical skills and a keen eye for detail are essential for success. If you have a passion for SEO and want to drive meaningful results, we encourage you to apply!

Responsibilities

  • Conduct keyword research and analysis
  • Optimize website content and meta tags
  • Monitor and report on website traffic and performance
  • Collaborate with content creators to develop SEO-friendly content
  • Implement on-page and off-page SEO strategies
  • Stay up-to-date on the latest SEO trends and best practices
  • Troubleshoot and resolve technical SEO issues
  • Track and analyze SEO performance metrics
  • Provide recommendations for website improvements
  • Work with developers to implement SEO changes

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Requirement

  • Bachelor's degree in Marketing, Communications, or related field
  • Proven experience in SEO and digital marketing
  • In-depth knowledge of search engine algorithms and ranking factors
  • Familiarity with keyword research and analysis tools
  • Excellent analytical skills and attention to detail
  • Strong communication and teamwork skills
  • Ability to multitask and meet deadlines
  • Experience with Google Analytics and other SEO tools
  • Knowledge of HTML, CSS, and JavaScript
  • Creative problem-solving abilities

Skills

  • SEO analysis
  • Keyword research
  • Content optimization
  • Link building
  • Google Analytics
  • Search engine algorithms
  • HTML/CSS/JavaScript
  • SEO tools
  • Problem-solving
  • Communication skills

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