Job Description /Marketing/Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist Job Description

An SEO Specialist focuses on optimizing website content to improve search engine rankings and visibility. They conduct keyword research, monitor performance, and develop strategies to enhance organic traffic.

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This SEO Specialist job description template is designed to help you find candidates with a strong understanding of search engine optimization. Tailor it to fit your organization’s needs.

Search Engine Optimization (SEO) Specialist Responsibilities Include:

  • Conduct keyword research and analysis
  • Optimize website content and structure for SEO
  • Monitor and report on website traffic and performance
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Job Brief

We are looking for an experienced SEO Specialist to join our digital marketing team. In this role, you will develop and implement SEO strategies that improve our website's visibility and drive organic traffic.

You will conduct audits, analyze performance metrics, optimize on-page and off-page content, and stay up-to-date with search engine trends. Strong analytical skills and a keen eye for detail are essential for success. If you have a passion for SEO and want to drive meaningful results, we encourage you to apply!

Responsibilities

  • Conduct keyword research and analysis
  • Optimize website content and structure for SEO
  • Monitor and report on website traffic and performance
  • Implement on-page and off-page SEO strategies
  • Collaborate with content creators and web developers
  • Stay informed about search engine algorithms and updates
  • Track and analyze competitors' SEO strategies
  • Recommend improvements to clients' websites for better SEO
  • Provide SEO insights and recommendations for marketing campaigns
  • Stay up-to-date on industry trends and best practices

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Requirement

  • Bachelor's degree in Marketing, Communications, or related field
  • Proven experience in SEO and digital marketing
  • In-depth knowledge of keyword research, SEO copywriting, and on-page optimization
  • Familiarity with Google Analytics, Google Search Console, and other SEO tools
  • Strong analytical and problem-solving skills
  • Excellent communication and project management abilities
  • Ability to stay current with industry trends and best practices
  • Experience with HTML, CSS, and JavaScript
  • Certifications in SEO and digital marketing are a plus
  • Ability to work independently and as part of a team

Skills

  • SEO strategy development
  • Keyword research and analysis
  • On-page and off-page optimization
  • Competitor analysis
  • Google Analytics and Search Console
  • Content optimization
  • Link building
  • HTML, CSS, and JavaScript
  • Digital marketing
  • Project management

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