Job Description /Marketing/Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist Job Description

An SEO Specialist focuses on optimizing website content to improve search engine rankings and visibility. They conduct keyword research, monitor performance, and develop strategies to enhance organic traffic.

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This SEO Specialist job description template is designed to help you find candidates with a strong understanding of search engine optimization. Tailor it to fit your organization’s needs.

Search Engine Optimization (SEO) Specialist Responsibilities Include:

  • Develop and implement SEO strategies
  • Conduct keyword research and analysis
  • Optimize website content and structure
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Job Brief

We are looking for an experienced SEO Specialist to join our digital marketing team. In this role, you will develop and implement SEO strategies that improve our website's visibility and drive organic traffic.

You will conduct audits, analyze performance metrics, optimize on-page and off-page content, and stay up-to-date with search engine trends. Strong analytical skills and a keen eye for detail are essential for success. If you have a passion for SEO and want to drive meaningful results, we encourage you to apply!

Responsibilities

  • Develop and implement SEO strategies
  • Conduct keyword research and analysis
  • Optimize website content and structure
  • Monitor and report on website performance
  • Stay informed about SEO trends and best practices
  • Collaborate with content creators and web developers
  • Track and analyze website traffic and user behavior
  • Implement on-page and off-page SEO techniques
  • Troubleshoot SEO issues
  • Recommend and implement improvements to increase site visibility

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Requirement

  • Bachelor's degree in Marketing or related field
  • Proven experience in SEO
  • Familiarity with keyword research and analysis
  • Strong analytical skills
  • Excellent communication and collaboration abilities
  • Up-to-date with the latest trends and best practices in SEO
  • Proficiency in web analytics tools
  • Ability to work independently and as part of a team
  • Attention to detail
  • Ability to multitask and prioritize tasks

Skills

  • Keyword research
  • On-page SEO
  • Off-page SEO
  • SEO audits
  • Link building
  • SEO tools (e.g. SEMrush, Ahrefs)
  • Google Analytics
  • Content optimization
  • SEO copywriting
  • Technical SEO

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