Job Description /Marketing/Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist Job Description

An SEO Specialist focuses on optimizing website content to improve search engine rankings and visibility. They conduct keyword research, monitor performance, and develop strategies to enhance organic traffic.

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This SEO Specialist job description template is designed to help you find candidates with a strong understanding of search engine optimization. Tailor it to fit your organization’s needs.

Search Engine Optimization (SEO) Specialist Responsibilities Include:

  • Conduct keyword research and analysis
  • Optimize website content and meta tags
  • Monitor and report on website traffic and performance
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Job Brief

We are looking for an experienced SEO Specialist to join our digital marketing team. In this role, you will develop and implement SEO strategies that improve our website's visibility and drive organic traffic.

You will conduct audits, analyze performance metrics, optimize on-page and off-page content, and stay up-to-date with search engine trends. Strong analytical skills and a keen eye for detail are essential for success. If you have a passion for SEO and want to drive meaningful results, we encourage you to apply!

Responsibilities

  • Conduct keyword research and analysis
  • Optimize website content and meta tags
  • Monitor and report on website traffic and performance
  • Implement on-page and off-page SEO strategies
  • Collaborate with content creators to optimize content for SEO
  • Stay up-to-date with search engine algorithms and ranking factors
  • Identify and fix technical SEO issues
  • Track and analyze SEO performance metrics
  • Recommend and implement improvements to website structure and navigation
  • Stay informed about industry trends and best practices

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Requirement

  • Bachelor's degree in Marketing, Communications, or related field
  • Proven work experience in SEO
  • Familiarity with keyword research and analysis tools
  • Understanding of on-page and off-page SEO techniques
  • Excellent written and verbal communication skills
  • Ability to work independently and as part of a team
  • Strong analytical skills
  • Detail-oriented and organized
  • Up-to-date with the latest trends and best practices in SEO
  • Certification in Google Analytics or similar is a plus

Skills

  • Keyword research
  • On-page and off-page SEO
  • Google Analytics
  • SEO tools (e.g. SEMrush, Moz)
  • Content optimization
  • Technical SEO
  • Link building
  • SEO audit
  • SEO performance tracking
  • SEO strategy development

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