Job Description /Marketing/Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist Job Description

An SEO Specialist focuses on optimizing website content to improve search engine rankings and visibility. They conduct keyword research, monitor performance, and develop strategies to enhance organic traffic.

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This SEO Specialist job description template is designed to help you find candidates with a strong understanding of search engine optimization. Tailor it to fit your organization’s needs.

Search Engine Optimization (SEO) Specialist Responsibilities Include:

  • Develop and implement SEO strategies to increase website traffic and improve search engine rankings
  • Conduct keyword research and optimize content for SEO
  • Monitor and analyze website performance metrics
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Job Brief

We are looking for an experienced SEO Specialist to join our digital marketing team. In this role, you will develop and implement SEO strategies that improve our website's visibility and drive organic traffic.

You will conduct audits, analyze performance metrics, optimize on-page and off-page content, and stay up-to-date with search engine trends. Strong analytical skills and a keen eye for detail are essential for success. If you have a passion for SEO and want to drive meaningful results, we encourage you to apply!

Responsibilities

  • Develop and implement SEO strategies to increase website traffic and improve search engine rankings
  • Conduct keyword research and optimize content for SEO
  • Monitor and analyze website performance metrics
  • Collaborate with content creators and web developers to optimize site content
  • Stay up-to-date with the latest SEO trends and best practices
  • Identify and resolve technical SEO issues
  • Track and report on SEO performance
  • Manage and optimize PPC campaigns
  • Work with social media and marketing teams to integrate SEO strategies
  • Provide SEO recommendations for website improvements

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Requirement

  • Proven experience as an SEO Specialist or similar role
  • Knowledge of ranking factors and search engine algorithms
  • Familiarity with SEO tools such as Google Analytics and SEMrush
  • Excellent communication and analytical skills
  • Ability to work independently and as part of a team
  • Attention to detail and strong organizational skills
  • Creative thinking and problem-solving abilities
  • Understanding of HTML, CSS, and JavaScript
  • Understanding of content management systems
  • Bachelor's degree in Marketing, Communications, or related field

Skills

  • Keyword research
  • On-page optimization
  • Off-page optimization
  • SEO tools
  • Content management systems
  • Analytics
  • Technical SEO
  • Link building
  • Social media integration
  • PPC management

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