Media Director Job Description

A Media Director oversees media planning and execution for marketing campaigns. They manage relationships with media partners and ensure that advertising strategies are effectively implemented.

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Media Director Responsibilities Include:

  • Develop and implement media strategies to reach target audiences
  • Manage media budgets and negotiate with vendors for optimal pricing
  • Monitor and analyze media performance to optimize campaigns
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Job Brief

We are seeking an experienced Media Director to join our marketing team. In this role, you will be responsible for developing and managing media strategies that enhance brand visibility and drive customer engagement.

You will collaborate with marketing teams to align media plans with overall campaigns while analyzing performance metrics to optimize effectiveness. Strong leadership and negotiation skills are essential for success.

If you have a passion for managing media strategies and a track record of delivering results, we encourage you to apply. Join us to elevate our media initiatives!

Responsibilities

  • Develop and implement media strategies to reach target audiences
  • Manage media budgets and negotiate with vendors for optimal pricing
  • Monitor and analyze media performance to optimize campaigns
  • Collaborate with internal teams to align media efforts with overall marketing goals
  • Lead a team of media planners and buyers to execute campaigns
  • Stay current on industry trends and best practices
  • Provide regular reporting and insights on media performance
  • Identify new opportunities for growth and innovation
  • Maintain relationships with media partners and vendors
  • Ensure all media activities are in line with brand guidelines and objectives

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Requirement

  • Minimum of 5 years experience in media planning and buying
  • Proven track record of successful media campaigns
  • Strong analytical and strategic thinking skills
  • Excellent communication and negotiation abilities
  • Ability to manage budgets effectively
  • Familiarity with digital and traditional media channels
  • Experience with media research and analysis tools
  • Bachelor's degree in Marketing, Communications, or related field
  • Strong leadership and team management skills
  • Ability to thrive in a fast-paced environment

Skills

  • Media planning and buying
  • Budget management
  • Negotiation skills
  • Data analysis
  • Team leadership
  • Strategic thinking
  • Communication skills
  • Digital marketing
  • Traditional media channels
  • Media research tools

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