Job Description /Marketing/PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager Job Description

A PPC Manager oversees the planning and execution of pay-per-click advertising campaigns. They manage budgets, analyze performance, and optimize strategies to maximize return on investment.

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This PPC Manager job description template can help you find a skilled professional to enhance your paid advertising efforts. Customize it based on your organization’s specific needs.

PPC (Pay Per Click) Manager Responsibilities Include:

  • Develop and implement PPC strategies to increase website traffic and conversions
  • Manage and optimize PPC campaigns across multiple platforms
  • Monitor and analyze campaign performance and adjust strategies as needed
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Job Brief

We are looking for a detail-oriented PPC Manager to join our marketing team. In this role, you will develop and manage PPC advertising campaigns across various platforms, ensuring effective targeting and budget utilization.

You will analyze campaign performance and adjust strategies based on data to maximize ROI. Collaboration with other marketing teams will help ensure alignment with overall marketing goals.

If you have a passion for paid advertising and a track record of driving results, we encourage you to apply. Join us to enhance our PPC initiatives!

Responsibilities

  • Develop and implement PPC strategies to increase website traffic and conversions
  • Manage and optimize PPC campaigns across multiple platforms
  • Monitor and analyze campaign performance and adjust strategies as needed
  • Conduct keyword research and ad copy optimization
  • Collaborate with the marketing team to align PPC efforts with overall marketing goals
  • Stay up-to-date with industry trends and best practices
  • Provide regular reports on campaign performance and ROI
  • Identify and implement opportunities for growth and improvement
  • Work closely with external agencies and vendors as needed
  • Contribute to the development of overall digital marketing strategy

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Requirement

  • Bachelor's degree in Marketing or related field
  • Minimum of 3 years experience in PPC management
  • In-depth knowledge of Google Ads and other PPC platforms
  • Experience with A/B testing and analytics tools
  • Strong analytical and problem-solving skills
  • Excellent communication and teamwork abilities
  • Ability to manage multiple projects simultaneously
  • Knowledge of SEO and SEM best practices
  • Certification in Google Ads or related field
  • Attention to detail and creativity

Skills

  • Google Ads
  • Microsoft Advertising
  • Facebook Ads Manager
  • Google Analytics
  • A/B testing
  • Keyword research
  • Data analysis
  • SEO best practices
  • SEM strategies
  • Communication skills

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