Job Description /Marketing/PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager Job Description

A PPC Manager oversees the planning and execution of pay-per-click advertising campaigns. They manage budgets, analyze performance, and optimize strategies to maximize return on investment.

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This PPC Manager job description template can help you find a skilled professional to enhance your paid advertising efforts. Customize it based on your organization’s specific needs.

PPC (Pay Per Click) Manager Responsibilities Include:

  • Develop and implement PPC strategies to drive traffic and conversions
  • Monitor and optimize PPC campaigns to achieve KPIs
  • Conduct keyword research and ad copy optimization
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Job Brief

We are looking for a detail-oriented PPC Manager to join our marketing team. In this role, you will develop and manage PPC advertising campaigns across various platforms, ensuring effective targeting and budget utilization.

You will analyze campaign performance and adjust strategies based on data to maximize ROI. Collaboration with other marketing teams will help ensure alignment with overall marketing goals.

If you have a passion for paid advertising and a track record of driving results, we encourage you to apply. Join us to enhance our PPC initiatives!

Responsibilities

  • Develop and implement PPC strategies to drive traffic and conversions
  • Monitor and optimize PPC campaigns to achieve KPIs
  • Conduct keyword research and ad copy optimization
  • Track and analyze campaign performance using analytics tools
  • Collaborate with the marketing team to align PPC efforts with overall goals
  • Stay up-to-date with industry trends and best practices
  • Generate reports and present findings to stakeholders
  • Identify opportunities for growth and improvement
  • Manage budgets and allocate resources effectively
  • Ensure compliance with all relevant regulations and policies

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Requirement

  • Bachelor's degree in Marketing or related field
  • Proven experience in managing PPC campaigns
  • In-depth knowledge of Google Ads and other PPC platforms
  • Strong analytical skills
  • Excellent communication and teamwork abilities
  • Ability to work independently and meet deadlines
  • Certification in Google Ads is a plus
  • Experience with A/B testing and conversion rate optimization
  • Familiarity with SEO principles
  • Attention to detail and strong organizational skills

Skills

  • Google Ads
  • PPC Campaign Management
  • Keyword Research
  • Analytics Tools
  • Conversion Rate Optimization
  • A/B Testing
  • SEO
  • Budget Management
  • Communication Skills
  • Teamwork

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