Job Description /Marketing/PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager Job Description

A PPC Manager oversees the planning and execution of pay-per-click advertising campaigns. They manage budgets, analyze performance, and optimize strategies to maximize return on investment.

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This PPC Manager job description template can help you find a skilled professional to enhance your paid advertising efforts. Customize it based on your organization’s specific needs.

PPC (Pay Per Click) Manager Responsibilities Include:

  • Develop and implement PPC strategies to drive traffic and leads
  • Monitor and analyze campaign performance and make adjustments as needed
  • Manage and optimize keyword bids and budgets
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Job Brief

We are looking for a detail-oriented PPC Manager to join our marketing team. In this role, you will develop and manage PPC advertising campaigns across various platforms, ensuring effective targeting and budget utilization.

You will analyze campaign performance and adjust strategies based on data to maximize ROI. Collaboration with other marketing teams will help ensure alignment with overall marketing goals.

If you have a passion for paid advertising and a track record of driving results, we encourage you to apply. Join us to enhance our PPC initiatives!

Responsibilities

  • Develop and implement PPC strategies to drive traffic and leads
  • Monitor and analyze campaign performance and make adjustments as needed
  • Manage and optimize keyword bids and budgets
  • Create and test ad copy and landing pages
  • Collaborate with clients to understand their goals and objectives
  • Provide regular reports on campaign performance
  • Stay up-to-date on industry trends and best practices
  • Identify opportunities for campaign improvement
  • Work closely with the marketing team to achieve client objectives
  • Manage relationships with advertising platforms and vendors

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Requirement

  • Bachelor's degree in Marketing or related field
  • Minimum 3 years of experience in managing PPC campaigns
  • Google AdWords certification
  • Strong analytical and problem-solving skills
  • Excellent communication and interpersonal skills
  • Ability to work independently and as part of a team
  • Experience with Google Analytics and other PPC tools
  • Knowledge of SEO best practices
  • Ability to manage multiple projects and meet deadlines
  • Attention to detail and accuracy

Skills

  • Google AdWords
  • Google Analytics
  • PPC Campaign Management
  • Keyword Research
  • Ad Copywriting
  • Landing Page Optimization
  • SEO Knowledge
  • Analytical Skills
  • Communication Skills
  • Time Management

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