Job Description /Marketing/PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager Job Description

A PPC Manager oversees the planning and execution of pay-per-click advertising campaigns. They manage budgets, analyze performance, and optimize strategies to maximize return on investment.

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This PPC Manager job description template can help you find a skilled professional to enhance your paid advertising efforts. Customize it based on your organization’s specific needs.

PPC (Pay Per Click) Manager Responsibilities Include:

  • Develop and implement PPC strategies to drive traffic and conversions
  • Monitor and optimize campaigns for performance and ROI
  • Conduct keyword research and ad copy testing
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Job Brief

We are looking for a detail-oriented PPC Manager to join our marketing team. In this role, you will develop and manage PPC advertising campaigns across various platforms, ensuring effective targeting and budget utilization.

You will analyze campaign performance and adjust strategies based on data to maximize ROI. Collaboration with other marketing teams will help ensure alignment with overall marketing goals.

If you have a passion for paid advertising and a track record of driving results, we encourage you to apply. Join us to enhance our PPC initiatives!

Responsibilities

  • Develop and implement PPC strategies to drive traffic and conversions
  • Monitor and optimize campaigns for performance and ROI
  • Conduct keyword research and ad copy testing
  • Analyze data and provide insights to improve campaign performance
  • Collaborate with internal teams to align PPC strategies with overall marketing goals
  • Stay up-to-date on industry trends and best practices
  • Manage budget allocation and bidding strategies
  • Report on key metrics and KPIs to stakeholders
  • Identify and recommend new opportunities for growth
  • Ensure compliance with PPC policies and regulations

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Requirement

  • Bachelor's degree in Marketing or related field
  • Minimum of 3 years experience in PPC advertising
  • Proficient in Google Ads and Microsoft Advertising platforms
  • Strong analytical and problem-solving skills
  • Excellent communication and teamwork abilities
  • Knowledge of SEO and SEM best practices
  • Experience with A/B testing and landing page optimization
  • Ability to manage multiple projects and deadlines
  • Detail-oriented with a focus on results
  • Certifications in Google Ads and Microsoft Advertising preferred

Skills

  • Google Ads certification
  • Microsoft Advertising certification
  • Experience with analytics tools (Google Analytics, Adobe Analytics)
  • Knowledge of HTML and CSS
  • Familiarity with CRM systems (Salesforce, HubSpot)
  • Excellent writing and editing skills
  • Ability to work independently and in a team
  • Strong project management skills
  • Creative thinking and problem-solving abilities
  • Attention to detail

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