Job Description /Marketing/PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager Job Description

A PPC Manager oversees the planning and execution of pay-per-click advertising campaigns. They manage budgets, analyze performance, and optimize strategies to maximize return on investment.

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This PPC Manager job description template can help you find a skilled professional to enhance your paid advertising efforts. Customize it based on your organization’s specific needs.

PPC (Pay Per Click) Manager Responsibilities Include:

  • Develop and implement PPC strategies to increase website traffic and conversions
  • Monitor and analyze campaign performance metrics
  • Optimize ads and landing pages for maximum effectiveness
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Job Brief

We are looking for a detail-oriented PPC Manager to join our marketing team. In this role, you will develop and manage PPC advertising campaigns across various platforms, ensuring effective targeting and budget utilization.

You will analyze campaign performance and adjust strategies based on data to maximize ROI. Collaboration with other marketing teams will help ensure alignment with overall marketing goals.

If you have a passion for paid advertising and a track record of driving results, we encourage you to apply. Join us to enhance our PPC initiatives!

Responsibilities

  • Develop and implement PPC strategies to increase website traffic and conversions
  • Monitor and analyze campaign performance metrics
  • Optimize ads and landing pages for maximum effectiveness
  • Identify and target relevant keywords for ad campaigns
  • Collaborate with the marketing team to align PPC efforts with overall marketing goals
  • Stay up-to-date with industry trends and best practices
  • Generate regular reports on campaign performance
  • Recommend and implement improvements to optimize campaign performance
  • Manage PPC budget effectively
  • Conduct competitive analysis to identify opportunities for growth

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Requirement

  • Bachelor's degree in Marketing or related field
  • Proven experience in managing PPC campaigns
  • In-depth knowledge of Google Ads and other PPC platforms
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Ability to work in a fast-paced environment
  • Certification in Google Ads or equivalent
  • Experience with A/B testing and optimization strategies
  • Familiarity with keyword research tools
  • Attention to detail and results-driven mindset

Skills

  • Google Ads
  • PPC campaign management
  • Keyword research
  • A/B testing
  • Data analysis
  • Budget management
  • Ad copywriting
  • Analytics tools
  • Conversion tracking
  • Competitor analysis

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