Job Description /Marketing/PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager Job Description

A PPC Manager oversees the planning and execution of pay-per-click advertising campaigns. They manage budgets, analyze performance, and optimize strategies to maximize return on investment.

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This PPC Manager job description template can help you find a skilled professional to enhance your paid advertising efforts. Customize it based on your organization’s specific needs.

PPC (Pay Per Click) Manager Responsibilities Include:

  • Develop and implement PPC strategies
  • Analyze performance data and optimize campaigns
  • Manage budgets and bidding strategies
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Job Brief

We are looking for a detail-oriented PPC Manager to join our marketing team. In this role, you will develop and manage PPC advertising campaigns across various platforms, ensuring effective targeting and budget utilization.

You will analyze campaign performance and adjust strategies based on data to maximize ROI. Collaboration with other marketing teams will help ensure alignment with overall marketing goals.

If you have a passion for paid advertising and a track record of driving results, we encourage you to apply. Join us to enhance our PPC initiatives!

Responsibilities

  • Develop and implement PPC strategies
  • Analyze performance data and optimize campaigns
  • Manage budgets and bidding strategies
  • Monitor and report on campaign performance
  • Collaborate with the marketing team on integrated campaigns
  • Stay up-to-date on industry trends and best practices
  • Conduct keyword research and ad copy testing
  • Identify new opportunities for growth and expansion
  • Communicate with clients on campaign progress
  • Provide recommendations for campaign improvement

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Requirement

  • Proven experience in managing PPC campaigns
  • Strong analytical skills
  • Excellent communication and teamwork abilities
  • In-depth knowledge of Google AdWords and Google Analytics
  • Familiarity with bid management tools
  • Ability to manage multiple projects simultaneously
  • Understanding of SEO and digital marketing trends
  • Certification in Google AdWords is a plus
  • Experience in A/B testing and optimization
  • Knowledge of social media advertising platforms

Skills

  • PPC campaign management
  • Google AdWords
  • Google Analytics
  • Bid management tools
  • SEO knowledge
  • A/B testing
  • Social media advertising
  • Communication skills
  • Analytical skills
  • Teamwork abilities

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