Job Description /Marketing/PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager Job Description

A PPC Manager oversees the planning and execution of pay-per-click advertising campaigns. They manage budgets, analyze performance, and optimize strategies to maximize return on investment.

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This PPC Manager job description template can help you find a skilled professional to enhance your paid advertising efforts. Customize it based on your organization’s specific needs.

PPC (Pay Per Click) Manager Responsibilities Include:

  • Develop and implement PPC strategies to drive traffic and increase conversions
  • Manage and optimize advertising campaigns on various platforms
  • Monitor and analyze campaign performance and make data-driven decisions
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Job Brief

We are looking for a detail-oriented PPC Manager to join our marketing team. In this role, you will develop and manage PPC advertising campaigns across various platforms, ensuring effective targeting and budget utilization.

You will analyze campaign performance and adjust strategies based on data to maximize ROI. Collaboration with other marketing teams will help ensure alignment with overall marketing goals.

If you have a passion for paid advertising and a track record of driving results, we encourage you to apply. Join us to enhance our PPC initiatives!

Responsibilities

  • Develop and implement PPC strategies to drive traffic and increase conversions
  • Manage and optimize advertising campaigns on various platforms
  • Monitor and analyze campaign performance and make data-driven decisions
  • Perform keyword research and manage bids to maximize ROI
  • Collaborate with the marketing team to align PPC campaigns with overall marketing goals
  • Stay up-to-date with industry trends and best practices
  • Provide regular reports on campaign performance and recommendations for improvement
  • Test and optimize ad copy and landing pages for better results
  • Identify opportunities for growth and expansion of PPC efforts
  • Stay informed about changes in search engine algorithms and adjust strategies accordingly

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Requirement

  • Bachelor's degree in Marketing or related field
  • Proven experience in managing PPC campaigns
  • Knowledge of Google AdWords, Bing Ads, and other advertising platforms
  • Strong analytical skills to optimize campaign performance
  • Ability to work independently and as part of a team
  • Excellent communication and organizational skills
  • Understanding of SEO and keyword research
  • Experience with bid management tools
  • Certification in Google AdWords is a plus
  • Knowledge of A/B testing and conversion rate optimization

Skills

  • Google AdWords
  • Bing Ads
  • PPC campaign management
  • Keyword research
  • Data analysis
  • SEO
  • Excel
  • A/B testing
  • Conversion rate optimization
  • Bid management

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