Job Description /Marketing/PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager Job Description

A PPC Manager oversees the planning and execution of pay-per-click advertising campaigns. They manage budgets, analyze performance, and optimize strategies to maximize return on investment.

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This PPC Manager job description template can help you find a skilled professional to enhance your paid advertising efforts. Customize it based on your organization’s specific needs.

PPC (Pay Per Click) Manager Responsibilities Include:

  • Develop and implement PPC strategies to achieve business goals
  • Manage and optimize PPC campaigns on Google Ads and other platforms
  • Monitor and analyze campaign performance and make data-driven decisions
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Job Brief

We are looking for a detail-oriented PPC Manager to join our marketing team. In this role, you will develop and manage PPC advertising campaigns across various platforms, ensuring effective targeting and budget utilization.

You will analyze campaign performance and adjust strategies based on data to maximize ROI. Collaboration with other marketing teams will help ensure alignment with overall marketing goals.

If you have a passion for paid advertising and a track record of driving results, we encourage you to apply. Join us to enhance our PPC initiatives!

Responsibilities

  • Develop and implement PPC strategies to achieve business goals
  • Manage and optimize PPC campaigns on Google Ads and other platforms
  • Monitor and analyze campaign performance and make data-driven decisions
  • Conduct keyword research and ad copy optimization
  • Stay up-to-date with industry trends and best practices
  • Collaborate with cross-functional teams to align PPC efforts with overall marketing strategy
  • Prepare regular reports on campaign performance and present findings to stakeholders
  • Identify opportunities for growth and expansion of PPC efforts
  • Stay informed about changes in PPC algorithms and policies
  • Test and optimize landing pages for maximum conversion rates

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Requirement

  • Bachelor's degree in Marketing or related field
  • Minimum of 3 years experience in managing PPC campaigns
  • Proficient in Google Ads and other PPC platforms
  • Strong analytical skills
  • Excellent communication and presentation skills
  • Ability to work independently and as part of a team
  • Detail-oriented and organized
  • Knowledge of SEO best practices
  • Experience with A/B testing and optimization techniques
  • Certification in Google Ads or similar platforms

Skills

  • Google Ads
  • PPC campaign management
  • Data analysis
  • Keyword research
  • Ad copy optimization
  • SEO knowledge
  • A/B testing
  • Communication skills
  • Presentation skills
  • Time management

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