Job Description /Marketing/PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager Job Description

A PPC Manager oversees the planning and execution of pay-per-click advertising campaigns. They manage budgets, analyze performance, and optimize strategies to maximize return on investment.

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This PPC Manager job description template can help you find a skilled professional to enhance your paid advertising efforts. Customize it based on your organization’s specific needs.

PPC (Pay Per Click) Manager Responsibilities Include:

  • Develop and implement PPC strategies to drive traffic and conversions
  • Monitor and optimize campaign performance to achieve KPIs
  • Conduct keyword research and create ad copy
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Job Brief

We are looking for a detail-oriented PPC Manager to join our marketing team. In this role, you will develop and manage PPC advertising campaigns across various platforms, ensuring effective targeting and budget utilization.

You will analyze campaign performance and adjust strategies based on data to maximize ROI. Collaboration with other marketing teams will help ensure alignment with overall marketing goals.

If you have a passion for paid advertising and a track record of driving results, we encourage you to apply. Join us to enhance our PPC initiatives!

Responsibilities

  • Develop and implement PPC strategies to drive traffic and conversions
  • Monitor and optimize campaign performance to achieve KPIs
  • Conduct keyword research and create ad copy
  • Manage budgets and bidding strategies
  • Track and analyze campaign data to identify trends and opportunities
  • Collaborate with other marketing teams to align PPC efforts with overall strategy
  • Stay up-to-date with industry trends and best practices
  • Provide regular reports on campaign performance
  • Identify and recommend new opportunities for growth
  • Manage relationships with external partners and vendors

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Requirement

  • Bachelor's degree in Marketing or related field
  • Proven experience in managing PPC campaigns
  • In-depth knowledge of Google AdWords and other PPC platforms
  • Strong analytical and problem-solving skills
  • Excellent communication and teamwork abilities
  • Ability to work under pressure and meet deadlines
  • Experience with A/B testing and optimization
  • Knowledge of SEO and SEM best practices
  • Google Analytics certification is a plus
  • Experience with bid management tools

Skills

  • PPC campaign management
  • Keyword research and analysis
  • Ad copywriting
  • Budget management
  • Data analysis and reporting
  • A/B testing and optimization
  • Google Analytics
  • SEO and SEM best practices
  • Bid management tools
  • Conversion tracking

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