Job Description /Marketing/PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager Job Description

A PPC Manager oversees the planning and execution of pay-per-click advertising campaigns. They manage budgets, analyze performance, and optimize strategies to maximize return on investment.

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This PPC Manager job description template can help you find a skilled professional to enhance your paid advertising efforts. Customize it based on your organization’s specific needs.

PPC (Pay Per Click) Manager Responsibilities Include:

  • Develop and implement PPC campaigns
  • Monitor and analyze campaign performance metrics
  • Optimize campaigns for maximum ROI
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Job Brief

We are looking for a detail-oriented PPC Manager to join our marketing team. In this role, you will develop and manage PPC advertising campaigns across various platforms, ensuring effective targeting and budget utilization.

You will analyze campaign performance and adjust strategies based on data to maximize ROI. Collaboration with other marketing teams will help ensure alignment with overall marketing goals.

If you have a passion for paid advertising and a track record of driving results, we encourage you to apply. Join us to enhance our PPC initiatives!

Responsibilities

  • Develop and implement PPC campaigns
  • Monitor and analyze campaign performance metrics
  • Optimize campaigns for maximum ROI
  • Conduct keyword research and ad copy testing
  • Collaborate with the marketing team to create integrated marketing strategies
  • Stay informed about industry trends and best practices
  • Identify and implement new opportunities for growth
  • Manage budget allocation and bidding strategies
  • Track and report on campaign performance
  • Stay up-to-date with changes in PPC platforms and algorithms

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Requirement

  • Bachelor's degree in Marketing or related field
  • Proven experience managing PPC campaigns
  • In-depth knowledge of Google Ads and other PPC platforms
  • Strong analytical skills
  • Excellent communication and teamwork abilities
  • Ability to multitask and prioritize tasks effectively
  • Certification in Google Ads or other relevant platforms
  • Experience with A/B testing and optimization strategies
  • Knowledge of SEO best practices
  • Ability to stay up-to-date with industry trends and best practices

Skills

  • Google Ads
  • Microsoft Advertising
  • Google Analytics
  • Keyword Research
  • Ad Copywriting
  • A/B Testing
  • Budget Management
  • Data Analysis
  • SEO Knowledge
  • Team Collaboration

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