Job Description /Marketing/PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager Job Description

A PPC Manager oversees the planning and execution of pay-per-click advertising campaigns. They manage budgets, analyze performance, and optimize strategies to maximize return on investment.

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This PPC Manager job description template can help you find a skilled professional to enhance your paid advertising efforts. Customize it based on your organization’s specific needs.

PPC (Pay Per Click) Manager Responsibilities Include:

  • Develop and implement PPC strategies to increase website traffic and conversions
  • Monitor and optimize campaign performance based on data analysis
  • Manage budgets and bids to achieve ROI goals
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Job Brief

We are looking for a detail-oriented PPC Manager to join our marketing team. In this role, you will develop and manage PPC advertising campaigns across various platforms, ensuring effective targeting and budget utilization.

You will analyze campaign performance and adjust strategies based on data to maximize ROI. Collaboration with other marketing teams will help ensure alignment with overall marketing goals.

If you have a passion for paid advertising and a track record of driving results, we encourage you to apply. Join us to enhance our PPC initiatives!

Responsibilities

  • Develop and implement PPC strategies to increase website traffic and conversions
  • Monitor and optimize campaign performance based on data analysis
  • Manage budgets and bids to achieve ROI goals
  • Collaborate with the marketing team to align PPC efforts with overall goals
  • Stay updated on industry trends and best practices
  • Conduct keyword research and competitor analysis
  • Create and test ad copy and landing pages for effectiveness
  • Provide regular reporting and insights to stakeholders
  • Identify opportunities for growth and expansion
  • Continuously improve campaign performance through testing and optimization

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Requirement

  • Minimum 2 years of experience in managing PPC campaigns
  • Proficient in Google Ads and other PPC platforms
  • Strong analytical skills to optimize campaigns
  • Excellent communication and teamwork abilities
  • Bachelor's degree in Marketing or related field
  • Certifications in Google Ads or equivalent
  • Ability to multitask and meet deadlines
  • Knowledge of SEO and SEM best practices
  • Experience in A/B testing and conversion rate optimization
  • In-depth understanding of keyword research and targeting

Skills

  • Google Ads
  • Microsoft Advertising
  • Facebook Ads Manager
  • Google Analytics
  • Keyword Planner
  • A/B Testing
  • Conversion Rate Optimization
  • SEO and SEM
  • Data Analysis
  • Communication Skills

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