Job Description /Marketing/PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager Job Description

A PPC Manager oversees the planning and execution of pay-per-click advertising campaigns. They manage budgets, analyze performance, and optimize strategies to maximize return on investment.

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This PPC Manager job description template can help you find a skilled professional to enhance your paid advertising efforts. Customize it based on your organization’s specific needs.

PPC (Pay Per Click) Manager Responsibilities Include:

  • Develop and implement PPC strategies
  • Manage budget and optimize campaigns for maximum ROI
  • Monitor and analyze campaign performance
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Job Brief

We are looking for a detail-oriented PPC Manager to join our marketing team. In this role, you will develop and manage PPC advertising campaigns across various platforms, ensuring effective targeting and budget utilization.

You will analyze campaign performance and adjust strategies based on data to maximize ROI. Collaboration with other marketing teams will help ensure alignment with overall marketing goals.

If you have a passion for paid advertising and a track record of driving results, we encourage you to apply. Join us to enhance our PPC initiatives!

Responsibilities

  • Develop and implement PPC strategies
  • Manage budget and optimize campaigns for maximum ROI
  • Monitor and analyze campaign performance
  • Identify trends and insights to improve campaign performance
  • Collaborate with the marketing team to create landing pages and ad copy
  • Stay up-to-date with industry trends and best practices
  • Report on key metrics and provide recommendations for improvement
  • Conduct keyword research and ad targeting
  • Test and optimize ad creatives
  • Manage relationships with PPC vendors

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Requirement

  • Bachelor's degree in Marketing or related field
  • Proven experience managing PPC campaigns
  • In-depth knowledge of Google Ads and other PPC platforms
  • Strong analytical skills
  • Excellent communication and teamwork abilities
  • Ability to work in a fast-paced environment
  • Certification in Google Ads is a plus
  • Experience with A/B testing and optimization
  • Familiarity with keyword research tools
  • Attention to detail

Skills

  • PPC management
  • Google Ads
  • Analytical skills
  • Communication skills
  • Teamwork
  • A/B testing
  • Optimization
  • Keyword research
  • Attention to detail
  • Vendor management

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