Job Description /Marketing/PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager Job Description

A PPC Manager oversees the planning and execution of pay-per-click advertising campaigns. They manage budgets, analyze performance, and optimize strategies to maximize return on investment.

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This PPC Manager job description template can help you find a skilled professional to enhance your paid advertising efforts. Customize it based on your organization’s specific needs.

PPC (Pay Per Click) Manager Responsibilities Include:

  • Develop and implement PPC strategies to achieve client goals
  • Manage and optimize campaigns to maximize ROI
  • Monitor campaign performance and make data-driven decisions
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Job Brief

We are looking for a detail-oriented PPC Manager to join our marketing team. In this role, you will develop and manage PPC advertising campaigns across various platforms, ensuring effective targeting and budget utilization.

You will analyze campaign performance and adjust strategies based on data to maximize ROI. Collaboration with other marketing teams will help ensure alignment with overall marketing goals.

If you have a passion for paid advertising and a track record of driving results, we encourage you to apply. Join us to enhance our PPC initiatives!

Responsibilities

  • Develop and implement PPC strategies to achieve client goals
  • Manage and optimize campaigns to maximize ROI
  • Monitor campaign performance and make data-driven decisions
  • Conduct keyword research and ad copy testing
  • Generate reports and present findings to clients
  • Stay up-to-date on industry trends and best practices
  • Collaborate with the design and content teams to create compelling ads
  • Provide recommendations for website and landing page optimization
  • Communicate effectively with clients and internal stakeholders
  • Track and analyze campaign performance metrics

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Requirement

  • At least 2 years of experience in managing PPC campaigns
  • Proficiency in Google Ads and Bing Ads
  • Strong analytical skills
  • Excellent communication and presentation skills
  • Ability to work well under pressure and meet deadlines
  • Knowledge of SEO and SEM best practices
  • Experience with A/B testing and conversion rate optimization
  • Bachelor's degree in Marketing or related field
  • Google Ads certification is a plus
  • Ability to work independently and as part of a team

Skills

  • PPC management
  • Google Ads
  • Bing Ads
  • Keyword research
  • A/B testing
  • Conversion rate optimization
  • SEO
  • SEM
  • Analytics
  • Communication

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