Branding is one of the most important aspects of building your business. But with so many choices and options available, how do you even started to create, build and evolve the brand for your business? Here's 5 useful branding tips for your reference:

1. Communicate the real value of the product

How does the product could add value to the customer's life?

"Create something that reflects the outcome people need instead of your own vision of what you think they need. The fact your partner doesn’t like purple, or script typefaces, is irrelevant if the visual outcome is right and effectively communicates your message to your audience."

2. Don't mistake consistency for effectiveness

Often people thought that by keeping things consistently, they are creating a strong brand. However, the purpose of a brand is to communicate, in its purest form.

"The key is to ensure you’re always striving to effectively communicate your values and evoking emotion where appropriate, this will build lasting connections with your audience who truly understand your values."

3. Authenticity 

"Branding is not simply about visuals, or empty promises, it’s about the core essence of a company. If your service doesn’t reflect the brand visuals you’ve pain-stakingly crafted or commissioned, then you’re wasting your time."

What is the point of putting a good face on a questionable product? It will not bring you the outcome and connections that you wanted. 

4. Don’t be blinded by professionalism

Understands how to speak to your audience in a relevant way. It is the key to cut through noises and creating memorable connections with your customers.

"Tell them a truth you want them to know, and in a tone of voice that will resonate with them. Don’t be trapped by the allure of professionalism. People will engage on a far more long term level if they believe in your values, and feel you understand them, and their complex needs. The first step in demonstrating this, is using the right words."

5. Don’t mistake familiarity for a successful brand

Imitation is NOT the best form of flattery. Far too often Virgin recieve clients that come to them, wanting their brand to feel like certain brands, or replicate the aesthetics of that competitor.

"Branding is about showing the real value you bring to the table, if you’re imitating someone else’s organisation, you’re not communicating anything of truth or relevance to your service or product. The best brands are often unexpected, and proudly different."

 

Source: Virgin