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1. Have a Clear & Documented Marketing Strategy
Before you implement any strategy, the entire team has to be coordinated. Great marketing executives create a strategy that balances the strengths of everyone on their marketing and sales teams. The strategy should also be able to coordinate marketing initiatives with the organizational.
To keep everyone on track, good marketing executives often use OKR (objectives and key results) software that shows how their work affects the big-picture marketing objectives. OKR creates focus that enables companies to align team effort and make sure everyone is working towards the same goal.
2. Willing to Adapt
Successful marketing executives have to keep up with the trends and be quick to make smart changes to maintain competitive advantage.
You have to stay one step ahead of your rivals, and you can't do that if you aren't up-to-date with the latest knowledge.
The best marketing executives allocate at least five hours to professional development each week. This includes reading, going to conferences, working with consultants, and taking online courses.
3. Always Able to Negotiate
Much of a marketing executive's job is making sure the marketing team is working as a unit and handling issues that come up between departments.
4. Strive Under Pressure
As a marketing executive, you've got a lot of people and money counting on you to create the best strategy possible, and if things go wrong, you will receive the blame.
You need to have a certain type of personality to take this heat. For instance, you will need to find healthy ways to manage your stress levels. You want to make work fun for everyone and know when and how to use humor to keep spirits up.
5. Love to Work with People
Great marketing executives know how to build their network and capitalize on existing networks. The ability to network will help you promote your brand and connect with other influential people who can help your organization advance.
6. Maximise Team's Performance Without Burning Them Out
Successful marketing executives understand how to get the best work out of employees without burning them out.
Today, employees want the autonomy to work on tasks the way they find most productive. A good marketing executive understands that as long as the work gets done properly.
Great marketing executives create healthy stress and equip their teams with the tools and resources they need to do put their best foot forward.
7. Knowing How to Build the Right Team
Successful marketing executives are good at recognising great talent and putting them to use in the right ways.
As a marketing executive, you have to consider how they will fit with the existing team. Cultural fit is arguably more important than talent because a strong company culture can improve even average talent.
Ready to hire your next great marketing executive? Post your Job Vacancy Now. Don't miss our tips on hiring for customer service roles, and warning signs to spot in resumes.