Guide to Creating a Company Profile to Attract Candidates with Examples

Are you finding it hard to get the right candidates for your job openings?

In today’s competitive hiring world, standing out is important. One way to do this is by creating an attractive company profile.

Many companies even struggle with sourcing or experience a "dry pipeline", where few candidates enter the recruitment funnel.

If the initial sourcing stage lacks candidates, the later selection process becomes much harder.

One of the main reasons is that candidates may not be familiar with your company.

To overcome this, companies can focus on improving employer branding, expanding their talent pool, and creating a more appealing company profile.

A jobseeker’s first impression often comes from your company profile after they view a job ad on platforms like Maukerja or Ricebowl, powered by AJobThing.

Therefore, your company profile should provide essential information candidates need.

This guide will explain:

Why your job post might not get enough applicants.
How a great company profile can attract more candidates.
Examples of good company profiles.

Why Your Job Ads Attract Few Applicants

As a recruiter or employer, you may have noticed how challenging it is to find the right candidates today.

The competition to attract talent is fierce, especially for startups competing with others offering better salaries and benefits.

Here are some key factors to evaluate to ensure your company appeals to candidates:

Start with Employer Branding

Employer branding acts as the gateway for candidates to learn about your company.

It includes your company’s reputation, ease of access to information via your official website, social media, and job portal profiles like those on Maukerja and Ricebowl.

Job Descriptions

Poorly written job descriptions may discourage candidates from applying.

Avoid vague descriptions, combining multiple roles into one position, or listing irrelevant qualifications.

Sourcing Strategy

An effective sourcing strategy isn’t just about filling vacancies but also about building stronger engagement with candidates.

Explore new opportunities, such as internal hiring or internship programs, alongside external candidate sourcing.

How to Create a Great Company Profile to Attract Candidates

A compelling company profile plays a crucial role in boosting your employer branding.

It introduces your products, services, values, and mission to candidates and differentiates you from competitors.

A strong company profile will:

Help you attract candidates aligned with your mission and goals.
Serve as the foundation for building your company’s reputation.

According to HubSpot, here’s a checklist to guide you:

1. Look at Your Company from a Big Picture View

Start by thinking about what makes your company unique and how it stands out to others.

2. Begin with the Most Important Details

Include basic but crucial information first, like your company name, location, and the date it was established.

3. Highlight Key Milestones

Add important dates that show how your business has grown over time.

4. Show Your Values and Mission

Share your company’s purpose and goals. You can explain why the company was started and what drives it.

5. Use Visuals to Make It More Engaging

Add graphics like videos, team photos, office vibes, or office events. Match these visuals to match your audience.

6. Support with Data

Include statistics to back up any claims you make about your company’s achievements.

Examples of Great Company Profiles

Here are some examples of excellent company profiles from local businesses. These can inspire you to create one for your own company.

A company profile isn’t just important for your official website.

It’s also valuable for social media and job portal profiles, like those on Maukerja and Ricebowl.

A well-crafted profile helps candidates learn more about your company and builds trust.

MR DIY Company Profile

The MR. DIY Trading Sdn. Bhd. company profile on Maukerja is an excellent example of a well-crafted page that balances essential details with an engaging presentation.

The profile clearly communicates the company’s mission to provide affordable products and its vision to become a leading retailer, creating an attractive narrative for potential employees.

This helps jobseekers understand the company's values and goals.

The profile also highlights MR. DIY's impressive growth, with over 1,000 stores both locally and internationally, showcasing its stability and potential for career growth.

The page is visually appealing, featuring a clean, easy-to-read layout and professional imagery that aligns with the company’s brand.

By providing insights into its workplace culture, benefits, and career advancement opportunities, the profile effectively attracts jobseekers by addressing their interests and career aspirations.

AEON Company Profile

The AEON Co. (M) Bhd. profile on Maukerja is a great example of a responsive and informative company page.

It offers a thorough overview of the company, including its history, vision, and commitment to excellent customer service, giving potential employees a clear understanding of AEON’s values and workplace culture.

This transparency allows jobseekers to see how their career goals align with the company’s mission.

The profile also emphasizes AEON’s large presence in Malaysia, with a wide network of stores and malls, showcasing the company’s size and stability.

This is a key factor for candidates seeking job security and opportunities for growth.

In addition, the profile highlights benefits such as competitive salaries, employee discounts, and health programs, showing that AEON is dedicated to supporting its workforce.

The page ends with a clear call-to-action and information on current job openings, making it easy for jobseekers to apply.

Watsons Company Profile

The company profile page for Watsons Personal Care Stores Sdn Bhd on Ricebowl stands out for its clear and detailed information about the company.

It starts by explaining that Watsons is part of the A.S. Watson Group, the largest health and beauty retailer in the world.

This reassures jobseekers that they are looking at a reputable company with extensive experience.

The profile also provides details on the number of stores Watsons operates in Malaysia, helping jobseekers understand the company's size and presence.

In addition, the profile highlights career growth opportunities and employee benefits, which are important for jobseekers.

It mentions perks such as medical check-ups, performance bonuses, and generous leave days.

This demonstrates that Watsons values employee well-being and is committed to investing in the growth and happiness of its staff.

Golden Screen Cinemas Company Profile

The Golden Screen Cinemas Sdn Bhd company profile on Ricebowl is a great example of how to attract jobseekers.

It clearly shows that the company is Malaysia’s largest cinema exhibitor, with a strong presence in both Malaysia and Vietnam.

This gives jobseekers a clear understanding of the company’s size and impact.

The profile also shares the benefits employees enjoy, such as access to the latest cinema technology, discounts, and health programs.

It shows that the company cares about employee growth by offering training and career advancement opportunities.

Jobseekers can easily find open positions and apply directly.

Overall, the profile does a great job of showing the company’s culture, benefits, and opportunities for growth, making it a great place for those interested in working in the entertainment industry.

Do you want to create similar company profile page like Watsons, MR DIY, etc?

You can start to create your own by registering here. Build your company page, publish on Maukerja and Ricebowl, and get access to feature FREE Resume from your company profile.