How to Add Value to Your Company With Your SEO Skills
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In the tech world, your SEO skills extend beyond just SEO-related tasks. Imposter syndrome and fears about job security due to AI and outsourcing are unnecessary. Your SEO expertise can be used in other departments, even those unrelated to marketing. Here are teams outside of marketing that can benefit from your SEO skills
1. Human Resources (HR)
HR has several key objectives, including talent acquisition, online reputation management, and providing resources for employees. All of these objectives can benefit from SEO skill sets.
Example: Enhancing the Candidate Experience Suggest creating a dedicated jobs section on your company's website or enhancing the existing one. By doing so, you can attract a diverse talent pool, including local and international candidates. Use your SEO prowess to estimate search volume for job-related keywords and calculate potential savings from reduced ad spend on job boards. Implement job posting schema to enhance visibility and share essential insights about the job.
2. Online Reputation Management (ORM)
HR often deals with negative reviews and articles about the company, impacting its reputation. As an SEO professional, you can help suppress negative content and address concerns.
Example: Reputation Enhancement Collaborate with HR to identify websites and comments that pose reputational risks. Develop a plan to mitigate these issues by replacing negative content with positive alternatives. Provide a timeline and necessary resources for effective implementation. By safeguarding the company's reputation, you'll enhance HR's efforts and add value to your role.
3. Internal Resources
Larger companies often maintain internal search engines for retrieving studies, PDFs, and research papers. Your SEO skills can streamline this process and aid IT.
Example: Improving Information Retrieval Create a guide on search operators and keyword tagging to help employees navigate the database more efficiently. Train staff to sort, name, and tag files, maximizing the usefulness of internal resources. By assisting IT and other teams, you'll optimize information retrieval, reduce waste, and enhance productivity.
4. Customer Service
Customer service is essential for any company; your SEO skills can improve their effectiveness.
Example: Empowering Customer Support Collaborate with customer support to identify common pain points and concerns. Utilize your SEO expertise to extract relevant keywords from feedback databases, which can be incorporated into product and service descriptions. Providing pre-answered questions and addressing concerns will improve customer support's efficiency and satisfaction.
5. The C-suite
Executives focus on appearances in search engines for reputation management and attracting investors. Your SEO knowledge can elevate their profiles.
Example: Elevating Executive Profiles Update "About Us" and bios pages and consider deploying advanced schema properties. Help executives without knowledge panels to trigger them, enhancing their visibility and authority. This can lead to speaking engagements, media interviews, and positive PR. By building their personal brands, you contribute to the company's reputation and investor confidence.
Key Takeaway
Your SEO skills are valuable across departments and channels. Use them to enhance candidate experience, improve online reputation, optimize internal resources, empower customer service, and elevate executive profiles. Embrace these opportunities to contribute to your company's success and ensure a prosperous future.
