Online Seller Requirements in Malaysia: 10 Business Details You Must Display

If you sell products or services online in Malaysia, you must display certain business information to your customers.

Under the Peraturan-Peraturan Perlindungan Pengguna (Urus Niaga Perdagangan Elektronik) 2024, online sellers are required to provide clear and accurate business details. These rules are enforced under the Akta Perlindungan Pengguna 1999.

Displaying this information not only helps you comply with the law but also builds trust with customers and makes your business more transparent.

Businesses that fail to comply may face fines or imprisonment.

Who Must Follow These Rules?

The regulations apply to two main groups.

Online Sellers

The rules apply to anyone selling goods or services online, including:

Individual sellers
Home-based businesses
Dropshippers
Sales agents
Sole proprietors (Enterprise)
Sdn Bhd companies

It does not matter whether you sell through:

Your own website
Facebook
Instagram
TikTok Shop
WhatsApp
Telegram
Shopee
Lazada
Carousell
Mudah.my
Other online platforms

Online Marketplace Operators

Online marketplace operators are companies that manage digital platforms where third-party sellers conduct business.

They are responsible for ensuring that sellers registered on their platforms provide valid business information as required by law.

Why Is This Important?

These requirements help:

Protect consumers from misleading information
Make online transactions more transparent
Allow customers to contact sellers when needed
Build confidence in online businesses
Reduce fraud and disputes

Whether you are a small business owner or a large company, providing complete business information helps create a better shopping experience for your customers.

10 Business Details You Must Display

If you operate an online business, make sure the following information is clearly displayed.

1. Business Name

Display your registered business or company name as registered with Suruhanjaya Syarikat Malaysia (SSM) or the relevant PBT.

2. Website or Online Store Address

If you sell through an online marketplace or website, provide the URL or store link so customers know where the transaction takes place.

3. Email Address and Phone Number

Customers should be able to contact you if they have questions, complaints, or need support.

4. Business Address

Display your business or operating address.

If you run your business from home, provide your registered business address.

5. Product or Service Description

Provide accurate information about your product or service, including:

Size
Colour
Material
Features
Specifications

Customers should clearly understand what they are buying.

6. Full Selling Price

Display the complete selling price.

This includes additional charges such as:

Delivery fees
Taxes
Insurance (if applicable)

Using "PM for price" is not allowed.

7. Payment Methods

Clearly state the payment methods you accept, such as:

FPX
Credit or debit card
Online payment gateway
Cash on Delivery (COD)

8. Terms and Conditions

Your terms and conditions should include important policies such as:

Refund policy
Exchange policy
Cancellation policy
Other purchase terms

9. Estimated Delivery Time

Let customers know how long delivery or service completion is expected to take.

For example:

3 to 5 working days

10. Safety or Health Certifications (If Applicable)

If your products require certification, display the relevant approvals.

Examples include:

SIRIM
KKM
Halal JAKIM
CE certification

Source: KPDN Laman Rasmi

What Are the Penalties?

Businesses that fail to comply with the Peraturan-Peraturan Perlindungan Pengguna (Urus Niaga Perdagangan Elektronik) 2024 may face penalties under the Akta Perlindungan Pengguna 1999.

Individual Sellers

First offence

Fine of up to RM50,000
Imprisonment of up to 3 years
Or both

Second or subsequent offence

Fine of up to RM100,000
Imprisonment of up to 5 years
Or both

Companies

First offence

Fine of up to RM100,000

Second or subsequent offence

Fine of up to RM200,000

Further Information

For the latest updates and official information, refer to:

FAQs

Is displaying business information mandatory for online sellers in Malaysia?

Yes. Online sellers must comply with the Peraturan-Peraturan Perlindungan Pengguna (Urus Niaga Perdagangan Elektronik) 2024 and Akta Perlindungan Pengguna 1999 by displaying the required business information.

What information must online sellers display?

Online sellers must display their business name, contact details, business address, product or service description, full selling price, payment methods, terms and conditions, estimated delivery time, and any required certifications.

Can I use "PM for price"?

No. Sellers must display the full selling price, including any additional charges. Using "PM for price" is not allowed.

Do I need to display my home address if I run a home-based business?

Yes. You should provide your registered business or operating address.

Do I need to display SIRIM or KKM certificates?

Yes, if your products require these certifications under the relevant regulations.

Where can I get more information?

You can refer to:

Kementerian Perdagangan Dalam Negeri dan Kos Sara Hidup (KPDN)
Peraturan-Peraturan Perlindungan Pengguna (Urus Niaga Perdagangan Elektronik) 2024
Akta Perlindungan Pengguna 1999

Need to Hire for Your Online Business?

Whether you're hiring warehouse assistants, customer service representatives, delivery coordinators, or other employees, AJobThing helps you reach millions of job seekers across Malaysia and hire faster.

Post your job with AJobThing today and find the right talent for your growing business.