Is It a Myth?: Great Job Title Attracts the Best Applicants

If you want to attract high-quality applicants, you need to post high-quality job postings. One of the easiest ways to do so is by improving the job titles and focus on the location. 

Here are a few ways to optimise your job posting and improve your candidate pool, conversion rate, and recruiting strategy.

 

1. Work on the job title

The job title is the first key to success on any job board. The first thing an applicant would do is to look at the job title. You need to make the applicant want to learn more about the job; otherwise, they will miss your posting. It's a small but essential detail that you need to get it right.

First of all, keep in mind that applicants are looking for terms they are familiar with. "Ninja" and "Rockstar" sound unique and fun, but these keywords are not something most applicants would search and make it harder for them to find your posting.

Place yourself in an applicant's shoes and think about what you want to search for when looking for the job you're offering. Use standard terms that signify the field (for instance, finance) and rank (specialist). This technique is the most likely way to gain more applicants. You can also use industry-specific terms to attract only the ones you want applying to your jobs.

 

2. Improve your job benefits

Highlight the job's best benefits by promoting features such as flexible working arrangement. It is one of the best ways to increase your job's click-through rate. (Click-through rate is the ratio of users who click on a specific link to the number of total users who view a job posting)

When adding benefits in a job ad, do not stop extra breaks and pay, think bigger! Are you a flexible employer who never overwork your employees? Are you letting your employees work from home? Use your unique strengths as the selling point and tell everyone about your company culture's inviting features.

Many jobseekers are looking for a job in these tough times.

3. Keep it short and sweet

The keyword here is concise. It sounds outrageous to try include searched terms, benefits and others into one title while keeping it short. 

But, according to ERE, the ideal job title length is about 50-60 characters. Titles that are around that range outperform their competitors by 30-40%. 

If you wish to achieve one of the goals above, remember that you do not want your job title getting cut short, it will decrease your click-through rate.

 

4. Location is everything

Many job boards nowadays, such as Ricebowl and MauKerja have a feature that allows for location enablement. Attaching the job location will ensure that your job ad will show up higher in jobseeker results. 

It also works backwards, if you research where people are looking for specific jobs, you can try posting jobs where they are being looked. 

The importance of location differs from industry to industry. You can expand the job radius if you're in an industry where the location is less important. 

 

5. Target new employees

Now that the pandemic is still setting everyone back, you can optimise your job posting even further by targeting Work From Home (WFH) candidates. You can post a job across Malaysia and find applicants from all over the country and provide them with an opportunity they might have otherwise missed. 

 

These are the five ways you can optimise your job ads, even in these uncertain times. We hope you'll be able to find the best candidates for your job posting!

Source: Talroo

What is AJobThing? Click to find out more about us!

Related articles

Why People-Pleasers Should Learn to Say "No"
How to Manage a Redundancy Process for Just One Employee
How Do You Deal With Annoying People at Work?