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In a world where companies compete for top talent, finding qualified candidates for your open positions is critical. Recruiting videos are an underutilized recruiting tactic. They're a brilliant way to get prospective employees excited about working for your company.
Companies are uploading their recruitment and selection videos to social media channels like Tiktok as online content becomes more popular on social media. You've probably heard of TikTok and other viral trends. However, the platform offers a massive chance for recruiters and hiring managers looking to reach out to new audiences. This article will go over why you should look into recruitment and selection process videos on TikTok and how to create recruiting videos to help with your hiring efforts.
TikTok is a video-sharing channel that has taken over the social media world. TikTok helps users explore new content that interests them, such as trendy dances, punch lines, and other educational material. Users have also engaged and are thrilled about new content thanks to the bite-sized format.
However, how does TikTok affect your recruiting efforts? Unlike most social platforms, its algorithm promotes your content to a larger audience, not just those who follow you. You will reach a much larger demographic when you share content on TikTok. The FYP (For You Page) features a plethora of new content from emerging brands and creators.
This feature allows you to reach out to people who may have never heard of your organization or would not have seen your job postings.
TikTok content is also simple and snappy, allowing your team to produce recruiting content without coordinating an entire production.
Promote your organization
Recruiting is about more than just meeting your immediate employment needs. Advertising your business is an integral part of positioning yourself for future success. Advertising does not always imply promoting your goods or services but promoting your company as an excellent workplace.
TikTok can be used in a variety of inventive ways to accomplish this, including:
- Content from behind the scenes: what does your team do daily?
- Tours of the office: where can potential applicants expect to work? Is there anything unique or exciting about your workplace?
- Employee interviews: similar to recommendations, your employees are your most valuable asset.
- 'A day in the life: what is a typical day for an employee?
Take advantage of the most recent trends
Trends are one of TikTok's most prominent features. There are numerous creative ways to incorporate your company into the conversation, from lip-sync videos to viral dances.
Although only some trends will be suitable or relevant to your company, figuring out how to apply trends to your organization can be enjoyable. Duolingo is a famous TikTok brand that does an excellent job of blending trends and sharing its employees' experiences.
Videos that participate in trends are also more likely to be discovered by the algorithm. So, use trends to your advantage when creating recruiting videos!
Join forces with an influencer
Viral marketing is tried and proven, which is why brands use it to raise awareness regularly. But you can do the same with recruiting! Credible influencers can help increase brand awareness and boost your employer's reputation.
We've seen an increase in creators and influencers concentrating on work-life content thanks to TikTok and remote work. These could be relevant influencers with whom to collaborate.
For example, with millions of followers, creators like Laura (@loewhaley) lead the way with approachable work-related content.
Collaboration with employees with a vast following on TikTok is another excellent method for tapping into influencer content. For example, this "day in my working life at Instagram" video has received over two million views.
Make a hashtag contest
TikTok, like numerous other social media platforms, heavily relies on hashtags. Create a hashtag challenge that is supported by your company. Participating in the challenge with your team (and potential candidates) could land you on the Discovery page, especially if you have a huge employee base.
Users are encouraged to create material using the organization's hashtag and official music. Provide a prize as an added incentive. Even if the hashtag challenge isn't specifically for recruiting, it could place your organization on the map.
Calvin Klein's #OnlyInMyCalvins hashtag, which has received over 29 billion views, is an excellent example of a hashtag challenge.
If you need more time to start your hashtag, you can join other recent TikTok hashtags.
Candidates should be educated
While TikTok is primarily an entertainment app, educational material has gained popularity. There are many academic niches on the platform, ranging from financial wellness to interview tips.
Create TikToks for your Educational tab that educates candidates in your company's niche or about talent acquisition. The key is to position yourself and your brand as thought leaders to prospective candidates.
You can provide question-and-answer session tips or even education about your company's recruitment process.
There are always new ways to recruit
You might not think of TikTok when brainstorming new ways to shake things up with your recruiting methods. However, TikTok recruiting videos are one of the most effective ways to fill your qualified applicants with top-tier talent.
The greatest part about using TikTok for recruits is the variety of strategies available. The possibilities are limitless, whether you're providing entertaining content to reach new audiences or educating new candidates.
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